What'S The 001 Confidence Of SF?

After a long time of communication with colleagues, I summed up some points of view: 1) the prospect of O2O model is good, enclosure layout; 2) integration of superior resources, refining high-quality customers; 3) preparation for the last kilometer and parity.

People say that the spectators are clear about the situation. For O2O, though all these years have burned so much money, no one has succeeded, but this piece is still an indisputable future mode. From the perspective of service upgrading, it can also bring better service experience to consumers. The speed, quality and after-sales service are all unmatched by traditional electricity providers. Hey, customers and community 001 dare to smash money shop at such a speed. To a large extent, they believe that O2O will be a big one. For business projects and scope, this can be adjusted overnight, but the shop can not be completed overnight, and O2O is also going to land. Therefore, it is necessary for them to see the site in advance and occupy the future commanding heights.

For the customers, SF has accumulated rich customer resources in the long term courier operation. In China's online shopping crowd, few people may not have used or used the express service of SF. These are very accurate customer data, and the user base is huge. It is not difficult to find a single page from Hakka's design. It is also very imaginative to make customer value realizable and refining high-quality customers, and provide more value-added services to 20% quality customers, so as to enter the O2O market and kill two birds with one stone.

If it is extracted from the value of customer data, then the community's 001 approach is somewhat incomprehensible. If it accumulates from now on and relies solely on the mode of delivering goods to supermarkets, it will be more impractical, and how to deal with Jingdong and shop No. 1 in the future. Tmall Supermarket competition is also a headache. At this point, presumably many people do not understand the place. Or just sell the concept for capital and sell a good price?

The community 001 claimed to have made a profit, which I hold a conservative attitude, for three reasons: 1, in our pilot, we decided that department stores consumption is not a strong demand. If we want to achieve the order processing and distribution at a single point, the demand for the scale of the community is very high. It is very difficult to have a stable daily order and a higher threshold for reproduction in a single community. 2, in Beijing, the cost of distribution personnel can support the delivery cost of 6-8 pieces, but with the scale effect, the cost of operation and maintenance and customer service will not be directly proportional. 3, the gross profit margin of general merchandise is relatively low, and there is no substantial competitive advantage with traditional channels, and there are many uncertainties in cooperation with merchants. Moreover, the "two way delivery" business model is definitely not healthy, and it will unwittingly offend users.

There is no doubt about the imagination of the last kilometre, and the future Internet world with offline play is visions. For this online shopping problem that can not be avoided, many people who make the Internet feel the importance of life. It also makes a lot of gloating in logistics. Until the advent of hey customers, it is no doubt that those who are still immersed in the traditional honeypot industry will be at the top of the business. The Internet is threatening to end the era of drinking tea and playing cards. In so many traditional industries that I have touched, this is particularly evident in the field of fresh food.

But hey, what's the reason why hey customers can't make profits in this short time? Actually, we use the backward method to see that there are not many industries that hey customers can choose. 1) this project is bound to be sufficiently grounded and highly demanding. 2) this project is bound to be frequent and widely accepted by ordinary citizens. 3) this project obviously does not need a lot of venues, nor is it a smooth admission fee. 4) at the time when commercial real estate is rising so rapidly, there is no relationship between real estate, transportation and finance. To sum up, for ordinary people, clothing, food and shelter, clothing, housing and transportation have been negated.

It can be concluded that Hey guest It is a service company, that is, in the two aspects of "food" and "use". In the present view, hey customers and community 001 choose these two aspects respectively. It is easy to see from many suggestions of hay customers that they are salivating on the big fresh cake, and the 001 most likely to walk in the community is the convenience service company in the big data era.

If Alibaba In the past 15 years, many small and medium-sized enterprises have been successful. In the future, the leading brother in the field of O2O may have to achieve numerous self-employed and private businesses. This is being confirmed step by step. Facts have proved that in many aspects of O2O, relying on the management and institutionalization of a large company will cost more than the cost, and it will not work. The open sharing spirit of the Internet is certainly applauded by everyone. However, if the project wants to land, it must be in Rome as the Romans do, to eliminate the tall thinking on the Internet and to follow the market with an open mind. This is also a problem that many capital sides can't understand. Sometimes, a lot of hidden costs that are not paid attention to are often the key to the failure of a model. Honestly do service, do O2O ecological closed-loop is the place.