E-Commerce Enters The Golden Age, Traditional Retail Transformation Seeks Breakthrough

　　 Electronic Commerce Seize the opportunity in the era of big data

China's e-commerce started in 1997 and has gone through 17 years. As micro-blog, jumei.com and Jingdong mall are listed in the US, e-commerce boom is once again popular among the world. Wei Qiang, the China supplier customer manager of Alibaba Group International Department, said at the 2014 China clothing business conference that e-commerce has low cost, quick response and many channels, and has an unparalleled strong advantage.

According to the economic data released by the National Bureau of statistics this month, in the first three quarters, the retail sales volume of the whole country was 18238 billion yuan, an increase of 49.9% over the same period last year.

Behind this bright growth rate is the sustained effort of the Internet based electricity supplier format. In Fu Junjie's view, the rapid growth of e-commerce is inseparable from the precise analysis of the era of big data. By analyzing the trend of flow and quality indicators, data can help enterprises find appropriate marketing methods and brand positioning, and even predict future consumption trends and trends, and thus continue to maintain competitiveness.

stay Internet Under the fast thinking, the business people are not addicted to the old record, but they started thinking about the transformation. Wei Qiang believes that the personalized service of e-commerce in the future is essential. User experience will become the winning trump card, while providing customers with diverse or even minority choices, making a reasonable price at different levels, and speeding up logistics can enhance the user experience.

　　 tradition Retail Under the impact, we want to return to a reasonable price.

But the turbulent era of e-commerce has also given the traditional department store a heavy blow. After calming down, they began to hold together to explore the road of change under the new situation.

In recent years, the shopping habits of consumers have changed a lot, and the advantages of large department stores have begun to weaken. Today, department stores are facing unprecedented difficulties. " Cao Lisheng, Deputy Secretary General of China Federation of Commerce, said at the 2014 national clothing dealers conference and docking conference held in Ningbo in October 24th.

According to the data released by China Federation of Commerce, in the first half of this year, the volume of retail sales of 100 major large-scale retail enterprises decreased by 0.2% compared with the same period last year, and the growth rate of clothing slowed down by 5.7 percentage points compared with the same period last year.

In the first half of 2014, the main retail businesses closed a total of 158 stores, including 12 department stores.

Such a situation has made retailers start to actively seek breakthroughs while sighing.

Whether active or passive, department stores need to make transformation and innovation. The advent of e-commerce can not be avoided. Retailers must reorganize and price the commodities. " Cao Lisheng frankly said that the retailing industry should not simply complain that the price of the Internet is too low, and deliberately ignore the high price positioning of the shopping mall, and the price of the department store should be returned to a reasonable price.

In addition to condensing popularity through price levers, Zhang Xudong, director of the investment operation Department of Yintai City Management Branch of Ningbo Beilun, said that supplying quality goods that fit consumer demand is also a magic weapon for the enemy, constantly improving the quality standards of commodities and meeting the needs of consumers at different levels, so that the zero sale department stores will remain competitive.

Although faced with risks and challenges, Cao Lisheng believes that for the retail industry, the plight is also an opportunity. As long as the times change, innovate and transform, the retail industry can also get warmer.