Milano Unica China Fabric Exhibition Shows A Slight Increase In The Number Of Exhibitors To The Chinese Market.

Shanghai, October 20, 2014.

The sixth Milano Unica China

Open.

With the support of the Italy Foreign Trade Commission for a long time, this exhibition exhibition, which combines commerce and culture and cultural exchanges, has made steady progress and achieved remarkable results.

The exhibition will be attended by 127 high-end face accessories manufacturers in Italy, exhibiting 2015-16 years of autumn and winter series of fabrics.

The exhibition will be reopened for the first time during the last exhibition. It will provide a guide for purchasing fashionable accessories.

Angelo Uslenghi, Commissioner of Milano Unica fabric exhibition organizing committee, will be in October 21st at the M hall 19, E2 hall.

The workshop is equipped with simultaneous interpretation in Chinese and English.

The increase in the number of exhibitors and the increase in the number of spectators subscribed to the next order reflect the success of the exhibition.

In March this year, Milano Unica China fabric Exhibition hosted 3400 excellent customer enterprises, with a growth rate of 13 and 3%.

Combined with the general trend of the textile industry in Italy and the situation in the Chinese market, the data mentioned above conveys very important positive information.

Compared with sales and exports in 2013 and 2012,

There has been a trend of recovery and recovery in the industry. Nevertheless, the number of enterprises in general has been decreasing gradually.

China's market has slowed down since 2013 due to multiple reasons, which has led to the export difficulties of Italy enterprises.

In the first six months of 2014, the total export volume of Italy fabrics to China decreased by 13, 1%, of which gross wool fell 27, 1%, and combed wool fell 13 and 7%, but the export trade maintained a favorable balance compared with imports from China.

"Although the situation is not optimistic, it is gratifying to note that Milano Unica fabric exhibitors' confidence in the importance and strategic positioning of the Chinese market has not diminished.

In the face of difficulties, we take a more active part in the exhibition and believe that the Chinese market is one of the most important markets for our country's textile industry in the future.

Milano Unica fabric exhibition chairman SilvioAlbini said.

In 2013, the total import volume of textile industry from China reached 4, 1 billion 800 million euros, and Italy's total exports to China amounted to 3, 8 billion euros, but the quantity was only 1/5 of that from China.

This reflects that our market positioning of high-end products and luxury goods is correct. Chinese consumers agree that the quality of our fabrics is slightly better than that of our products.

In 2014, clothing consumption increased by 11, 5%, even though it was lower than the 17 and 7% growth rate in 2012.

All expectations indicate that the number of middle class in China is increasing, and that the number of millions of people will reach the scale by 2020.

There are millions of people who need to buy beautiful, good quality and innovative designs. And this part of the consumer thinks that the garments made in Italy are the main points of clothing quality.

It is well known that Chinese consumers are more interested in the value of Italy textile accessories industry, and the products of Milano Unica fabric exhibition high-end high-end products are favored by Chinese consumers.

Exhibitors exhibit rich products, including men's and women's fabrics, from classic to street style, to meet the needs of consumers, quality, service and innovation in Chinese market.

A survey conducted by the Hongkong trade development department shows that the trend of men's clothing is to focus on quality and style, to match different clothes on different occasions, and the latest trend of sports and leisure.

Sports and leisure is a product of the mass consumer market, but now more and more emphasis on "fashion sense", especially the use of jeans.

Development is also fast and the growth rate is amazing.

"The survey also shows the importance of female consumers in consumer decision-making.

Previous consumption in China was dominated by men.

This is confirmed by the market research results of large consulting companies and the analysis of the consumption structure of major brands in the Chinese market.

People who come to China to travel or work can feel this at any time and everywhere in the streets of big cities.

The characteristics of female consumers are elegant, tasteful, intellectual women, curious, and younger than traditional female consumers in our market.

Albini so.

The Mialno Unica fabric exhibition brings a wealth of products that are in line with the consumption value of women. There are also many fashionable men's accessories, showing the original Italy textile fabrics exhibition.

Massimo Mosiello, general manager, said that "win-win results in economic and trade exchanges will promote cooperation between our two countries in a wider range of fields.

There are many cultural similarities between Italy and China. The process of economic and trade exchanges is primarily the process of cultural integration, followed by product innovation.

During the exhibition, we will launch a special Milano Unica fabric exhibition night. The purpose of the event is to promote cultural communication and communication.

During this exhibition, we invited the Italy ballet superstar Roberto Bolle.

The performance of the title "Roberto Bolle & Friends" came to China for the first time. Outstanding ballet dancers from all over the world will perform on the same stage, including Tan Yuanyuan, China's Ballet international superstar.

The performance will be presented from 19.30 to 21.00 at the Shanghai Grand Theatre. The performance will be restricted to the invited audience.

"Milano Unica is a high-level event in the textile and fashion industry," he said. "No doubt, it has contributed to Italy's position in China. We have always insisted on promoting Italy enterprises and promoting more tourists to Italy with the theme" Unica ".

Milano Unica also represents a further leap in the 2015 World Expo, Milan. As one of the exhibitors, China will have three of the many pavilions.

The Italy Foreign Trade Commission -ICE, as a partner of Milano Unica in China, will participate in the sixth Milano Unica China textile fabric exhibition.

ICE Claudio Pasqualucci, chief representative of Shanghai representative office, said: "in recent years, as a government agency, ICE has exhibited many advantages and characteristics with the Milano Unica conference and exhibition in the fabric exhibition.

This way of cooperation ensures the high level of technology. It not only shows the outstanding performance of Italian company in the textile field, but also reflects the great potential of Italian company in the new market.

The products displayed on the Milano Unica China textile fabric exhibition represent Italy's outstanding ability in this field, which means that the products of "Italian manufacturing" are becoming more and more colorful, and become the benchmark of research, technological innovation and brand quality improvement.

In China, this form of communication and contact especially shows its advantages in coping with all kinds of needs, and has become a model for cooperation between the two countries. On the basis of both traditional culture and research spirit, it shows its own strength and characteristics.

A better understanding of the direction of China's market development, understanding of Chinese male female consumers' preferences and concerns about products are all the contents of the Milano Unica fabric exhibition.

Milano Unica fabric exhibition and exhibitors are well aware of the importance of teamwork. Cooperation can produce more powerful forces to help balance the supply and demand of products.

Under the impetus of the government and visionary enterprises, the concept of cooperation has surpassed the cooperation between the industries. The significance of cooperation lies in showing solidarity outward with a unified image.

I want to thank CarloCalenda, Minister of economic development and vice minister of state of Italy, for the Claudio Pasqualucci of Rome headquarters and Shanghai Office of Italy Foreign Trade Commission. I am grateful to Woolmark, DHL, and Sella Bank of Italy's fashion industry organization and exhibition. Thank you for your support.

Unification: this concept was born 10 years ago. At that time, some important professional textile industry exhibitions Ideabiella, Ideacomo, Moda In, Prato Expo e Shirt Avenue merged into the only more important, more representative and stronger exhibition, "Albini finally said.