Seven Card Shining The Twenty-First China International Advertising Festival Attracted The Attention Of The Industry.

The award ceremony of the "2014 China advertising the Great Wall prize advertisers Award" sponsored by the State Administration for Industry and Commerce and the China Advertising Association was held in Guiyang on the afternoon of October 26, 2014.

"The earth lights out one hour project" and "intangible cultural heritage project" were awarded the "2014 China advertising the Great Wall prize advertiser gold Marketing Award", Hong Bingwen, executive vice president of Qipai group, won the "2014 China advertising the Great Wall award advertiser Merit Award", and the deputy director of the Qipai group brand management center Lin Qian, won the "2014 China advertisement".

Advertisers achievement award.

Hong Bingwen, executive vice president of Qipai group, accepted merit award.

For a long time, Qipai group has always been committed to the shaping and dissemination of Chinese fashion, with clothing and clothing as its carrier, integrating traditional Chinese elements into modern techniques, creatively interpreting the new concept of Chinese fashion, creating high quality clothing with Chinese men's body characteristics and displaying Chinese men's upright and elegant manners to cater for the national self-confidence and national pride in the background of the rise of great powers, and at the same time, in line with the fashion pursuit and aesthetic sentiment of modern Chinese men.

Wonderful ethnic song and dance performance

While constantly strengthening the brand difference of "Chinese fashion", Qipai is upgrading the brand values according to the changes of the times and social needs, and actively integrates the green concept into the brand framework, and gradually forms the dual core drive of "Chinese fashion" and "green fashion".

The research and protection fund "has become the first private enterprise to advocate and participate in the protection and inheritance of intangible cultural heritage in China. This year, Qipai adopted the way of" content first "," matrix dissemination "and" continuous interaction "in the dissemination of intangible cultural heritage. Through the seven set of intangible cultural heritage documentaries co operating with Phoenix network, it recorded and presented the research results of seven cards, and took the opportunity to cooperate with Tsinghua University in the new five years. It held the five year achievement exhibition and the first Summit Forum on intangible cultural heritage research and protection. At the same time, relying on the opinion leaders to drive and share, it used PC, mobile phone interaction, micro-blog, WeChat and other social platforms to stimulate the public's attention to intangible cultural heritage. In 2008, Qipai group first set up a joint venture with Tsinghua University to establish" seven card "intangible cultural heritage.

In March 2014,

Jointly launched with the NetEase, "the earth lights out one hour project", taking advantage of the public platform of "the earth lights out for one hour", combined with many stars, in the name of "green pioneer", we call on everyone to pay attention to low carbon and environmental protection. In order to achieve the goal of low carbon and environmental protection, we will engrad environmental protection, low carbon elements and Qipai through the creation of green concept, with the help of multi matrix and multi platform promotion.

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The seven card Earth Hour project won the gold Marketing Award.

"China advertising the Great Wall Award" has always been the most credible award in the advertising industry in China because of its professional appraisal angle, just assessment procedure and authoritative evaluation result. It is known as the "Oscar" of the Chinese advertising industry.

The establishment of the "China advertising the Great Wall prize advertiser Award" is aimed at commending the advertisers who have made outstanding contributions to China's advertising industry, guiding consumers to choose the brand more objectively and accurately, so as to enable consumers to understand the business philosophy and service quality of the society more deeply and wider, and at the same time, bring more brand recognition and brand reputation to advertisers, further promote exchanges and cooperation between advertisers, advertising companies and media, and promote the construction and development of advertising industry and enterprise brand in China.