"Double 11" Foreplay Begins, The Public Electricity Providers Set Off "Red Packets War"

Less than half a month from the "double 11", Tmall and Jingdong coincide in offering "red envelopes". From previous years, they distributed red packets to the official website and ran to WeChat and micro-blog on this year to attract more "chopped hands" to their "bowls".

Let's wait and see.

Tmall creates "red envelopes" Carnival

Because "double 11" on the same day, users can grab red packets in Tmall shopping can be used as cash directly, naturally like people.

Since October 21st, 1111 micro-blog celebrities, including 26 stars, have already issued Tmall "double 11 red packets" on Sina micro-blog.

Stars and red envelopes play an obvious effect: in a short span of 3 days, "double 11" has become one of the most popular topics on micro-blog. Only "my double 11" has discussed more than 1 million 340 thousand topics, and the reading volume is over 720 million.

At 8:30 on October 25th, Tmall also threw out a big wave of "red packets bomb", in addition to the previously announced micro-blog envelopes, users can share "red packets" to WeChat friends and WeChat groups through UC browsers.

In addition, users can log on to Taobao mobile phones and Tmall wireless clients.

It is reported that this year Tmall red packets changed the way Tmall issued official red packets, but let all users participate in the issue and collection of red packets, and want to build a "red envelopes" Carnival.

Starting in November 1st, Tmall will also announce more new "red envelope" gameplay, pushing the "red envelopes" to a climax.

Jingdong mobile terminal playing "red envelopes"

"Double 11" has been engaged for so many years, the online shopping feast is not a solo of Tmall.

In October 25th, Jingdong also began to "scatter money" and enveloped buyers.

In the words of netizens, the hand that receives red packets can not stop at all.

From October 25th to November 12th, Jingdong launched a comprehensive "red envelopes" campaign on mobile terminals. Users can purchase 2 yuan to 1111 yuan in red WeChat shopping in Jingdong WeChat shopping and Jingdong mobile QQ shopping. After "seeking fit", the red envelope will increase the face value, and can be used in the Jingdong mobile client, WeChat shopping, mobile phone shopping, and shopping.

Look at the Jingdong's "red packets" scattered on the mobile terminal, the intention is also very obvious, snatching mobile end users.

Micro-blog to WeChat, mobile phone social interaction plays an important role in more and more people's lives.

Because of this, this year's "double 11" red packets have been distributed on social platforms such as micro-blog and WeChat, whether they are "red envelopes" or "red envelopes". What's important is the rapid spread effect of celebrities in mobile social circles and users' circle.

To put it simply, this year, your

The wider the circle of friends, the more attention you have, the more chances you get "double 11 red envelopes" than others.

The head of group marketing department should Hong said that this year's "double 11 red envelopes" is an attempt. It hopes that users who have planned to purchase "double 11" will have a game sense of "organizing a team to fight" through the way of "partnership to grab red packets".

According to the relevant insiders, whether it is distributed by micro-blog, WeChat or other platforms, "red packets", the common point is to play the mobile phone social interaction. The more red envelopes are issued, the more users will circle. The potential shopping group of "double 11" will be bigger. In the final analysis, sales will be better.

With the powerful function of mobile phones and the continuous improvement of payment functions, the big business operators will have different competitions in this year's "double 11" shopping carnival.

"Regardless of the record number of" double 11 "household appliances sales figures this year," red packets war "is just the beginning, creating an atmosphere for" double 11 ".

A netizen commented.