Fashion Brands Cross APP

Regardless of luxury brands or high street brands, they have launched their own APP - in this era of full O2O, this is just an entry.

The display of brand image, promotion of new products and interaction with fans, APP platform can play too much role.

But it's not easy to have a place in dozens of small boxes in the user's cell phone.

According to the report, the average life cycle of APP is only 10 months.

Nearly 80% of the apps developed by the brand have failed, and even some big names have not been spared.

So some brands have developed a new APP with unique angles.

Reporters chose 6 from the fashion brand to see the secret of these "alternative" APP.

APP:Hermes Silk Knots

The main function of this APP is to provide the "scarlet system". Besides, there are modules for double games, picture sets, and the new residence of the Hermes scarves.

Here, there are 24 kinds of silk scarves. The interesting thing is that when the 6 models of the 6 models are displayed on a cell phone screen at once, a model suddenly moves on the static screen. She raises her chin, raises her hand and arranges her neck to form a band.

。

When she stopped acting, another model was alive again, and a gust of wind swept the scarves on her shoulders.

The picture became vivid.

If you are interested in a certain system, you can open the clear picture and watch the whole process of the scarf by clicking on the model.

The "double player" module is very curious, but when the reporter clicks in, the interface will display relevant content to download, but the download progress will stay at 0%.

The photo album shows Hermes's product photos, advertising blockbuster and so on.

In addition, "the new residence of the Hermes scarves" is linked to its Chinese official website to search for Hermes products.

Commented by reporters:

With this practical silk scarf system, I will not delete this APP from my cell phone at least for the whole autumn and winter of this year.

Moreover, its pictures and dynamic effects are also pleasing to the eye.

But why can't double games be opened?

APP:UNIQLO RECIPE

Who would have thought that uniformed clothing seller would make a menu APP?

Pumpkin fried pies, cassava pudding, miso pumpkin soup, Italian style risotto, Greek yogurt, lettuce salad...

Slide along the APP interface, and all kinds of exotic dishes appear one after another, and you are dazzled and drooled.

Each switchover dish, the color of the page also changes, echoes the color of the dishes, and there is a model next to each dish, wearing the same coloured UNIQLO costume.

If you are interested in which dish, you can see it directly, you can see its production method, the ingredients and steps are all very detailed, and you can also share it through micro-blog and so on.

In addition, APP also provides the function of timer. There are background music in the timing process, and you can choose to play it randomly or repeatedly.

It is said that the development of these dishes is the chef invited from all over the world by UNIQLO. On this APP, you can also take a look at each chef's video and find out their identity information.

Commented by reporters:

In this small and refreshing style, MUJI and UNIQLO's two Japanese brands coincide.

It is said that UNIQLO also has several other APP, including alarm clock and calendar, which can download many people.

As far as recipes are concerned, I want to ask, is anyone really cooking?