High Quality Customized Wedding Dress 3000 Yuan From Domestic Custom Wedding Price Return To Reason

A high quality custom-made wedding dress brand in China Wedding dress As long as 3000 yuan? This year's China Fashion Week wedding dress brand chief designer Ge Lan's affirmative answer is a big surprise. China's international fashion week has seen five wedding gowns, which makes people wonder how the domestic wedding market is so hot.

　 Price return Custom wedding dress Not expensive

On the current China International Fashion Week, in October 26th and 27 only two days, five wedding dress brands showed up, the scale of wedding dress brand and the unprecedented high degree of attention. Ge Lan, Shen Bai from Beijing, Wei Xinkun from Guangdong, and AOLISHA's wedding dress trend show with Zhou Dafu's fashion bride, let the wedding dress brand, which is covered by the advanced custom mystical aura, has entered the public's vision.

What is unexpected is that the Beijing Commercial Daily reporter has learned that the domestic wedding market is not as high as the custom price that has been rumored around the world. The wedding dress brands released on fashion week are the most high-end wedding brand in China. The brand positioning is different, but the price of the custom wedding yarn is only 3000 yuan.

Take Ge Lan brand as an example, its wedding price from 3000 yuan, the core price range between 5000-1.5 million. Ming Rui brand wedding price is concentrated in between 7000-8000 yuan. The price of the deep white brand wedding dress with a more personalized route is 10 thousand yuan.

Ren Chunhua, chief designer of Ge Lan brand, said that as long as the monthly salary of more than 5000 yuan of the crowd can become its brand consumers. "The high-end custom wedding dress is really not everyone's imagination, the price is too high, the domestic wedding market is very hot now."

"2001-2008 years ago, the domestic wedding market is in its infancy, and the number of consumers buying wedding dresses is very few. In recent years, the scale of the domestic wedding market has grown rapidly, and the famous brand has springing up. The consumption market of the wedding dress has been cultivated. Ming Rui Wedding Designer Cai Zhonghan told the Beijing Commercial Daily reporter.

　 　 Ready-made clothes Route leasing accounts for half of each purchase.

The Beijing Commercial Daily reporter learned that the custom-made wedding dress market with high performance price ratio showed such a hot situation, which is closely related to the "tailored" wedding dress customization route.

According to Ren Chunhua, the custom-made wedding dress market is divided into two categories. One is the wedding dress market which goes on the purely advanced customizing route, the other is the advanced wedding dress market which is made up of garments. The latter shows strong market competitiveness because of strong price advantage. "Ready-made wedding dress is still serving the personalized needs of customers. The new samples will be displayed in the shop to customers. They can choose their favorite styles in these styles, and can change colors and fabrics. But because it is not completely private custom style experience size, according to the guests want to draft, draft, change the board, and then repeatedly modify, and finally confirm until the use of special fabric sample clothes, in the existing style slightly modified clothing custom made wedding dress, saving time, manpower, material resources, financial resources, so that the price of custom wedding dress dropped significantly. She said.

It is understood that foreign clothing market has long been made, the United States from 0, 2, 4, 6 to 14 yards, Europe from 34, 36, 38 to 48 yards, factory production, 8 yards of ready-made wedding dress for consumers to choose, the price is very affordable.

"Custom made wedding dress has strongly promoted the commercialization of custom wedding dress, and the scale of wedding dress has naturally expanded." Cai Zhonghan said.

The change of the wedding dress market makes more and more brides no longer choose to rent a wedding dress. Cai Zhonghan introduced that according to statistics, the proportion of customers who rent and buy wedding dresses in the domestic wedding market is half of that, and the number of people who rent the wedding dress in the future will be less and less.

In addition, the change of consumer psychology of young customers accelerated the development of the wedding dress market. Cai Zhonghan told the Beijing Commercial Daily reporter that "after 90" has even become the main group of the famous Rui brand custom-made wedding dress. "The concept of young girls has changed, and dressing is of no significance to them, and they are reluctant to rent other people." Shenzhen white brand also said that the concept of custom-made wedding dress has been popularized in the hearts of more and more consumers. "Owning their own wedding veil" has become the mainstream trend.

Processing superiority, world class wedding dress is produced in China.

According to the insiders, the design, workmanship, quality and even the overall performance of the wedding dress brands presented a first-rate standard. In response, Ren Chunhua said: "originally China's wedding dress is the world's first-class."

"More than ten years ago, when I did not create the brand of Ge Lan, many of the international wedding dress brands were used to label their wedding dress." Ren Chunhua said that it was precisely because she knew that China's wedding dress power was world class that she stood up to pressure and survived the immature wedding market environment and difficult financial period.

Senior wedding dress practitioners also told the Beijing Business Daily reporter that Guangdong Chaoshan is the largest wedding production base in China, and almost all of the world's senior wedding dresses are made in China.

Reporters learned that since the 2011 China International Fashion Week and Mercedes Benz to establish a cooperative relationship, China International Fashion Week will continue to improve the specifications, to the international fashion week. Therefore, fashion week platform continues to enhance the brand image, explore the brand of fashion with excellent taste and style, lead the fashion week, and cultivate the people's concern and aesthetic taste for the fashion industry.

"All of our wedding dress brands hope to bring the latest and latest design concepts in the wedding dress industry to the public on the platform of China International Fashion Week, so that we can see the strength of Chinese brands both at home and abroad." Cai Zhonghan said.