The Traditional Channel Of Home Textiles Is Obviously Affected By The Electricity Supplier.

Reporters yesterday visited a number of offline stores in Guangzhou, and found that although the major brands were promoting sales promotions, the scene was somewhat deserted.

Industry analysts pointed out that the traditional sales channels are not affected by the electricity supplier, and the electricity supplier channel will become the future development trend of the home textile industry.

Meng Jie home textile 28 released three quarter reported that the company's three quarter single quarter revenue of 270 million yuan, down 0.03% over the same period last year; net profit of 4 million 98 thousand and 100 yuan, an increase of 53.82% over the same period; basic earnings per share of 0.0136 yuan, an increase of 54.55% over the same period.

The company expects to achieve it in 2014.

98 million 684 thousand and 300 to 118 million yuan, an increase of 0~20% over the same period.

Meng Jie home textile announced in the announcement that the development of all channels, the promotion of new products, and the flexible and effective marketing methods led to the growth of performance.

Fuanna and Roley home textiles have already handed in a good pcript.

Net profit in the first three quarters of 244 million yuan, an increase of 15.79% over the same period last year.

The net profit of Roley's home textiles in the first three quarters was 277 million yuan, an increase of 16.66% over the same period last year.

In this regard, insiders pointed out that the three quarter net profit of home textile industry generally increased over the same period last year, indicating that the industry is still warming.

According to the semi annual reports disclosed by the three giants before, the industry has grown significantly in the two quarter.

Yang Zhaohua, President of the China Textile Association, revealed that in January ~8, the industry exported 26 billion 900 million US dollars, an increase of 6.2% over the same period last year, of which the volume increased by 5.2%, and the price increased by 1%. In addition, exports to emerging markets maintained a high growth rate.

In the first eight months, the growth rate of industry e-commerce channels reached 49%

Offline shop has been the main channel for home textile product sales.

However, the three quarterly reports of the three listed companies all show that the channel of e-commerce has become an important driving force for the sale of home textile products.

Meng Jie home textile announced in the announcement that the development way of the whole channel significantly promoted the growth of performance.

Up to now, the company's electricity supplier sales have doubled.

In addition, data show that Fu An and Luo Lai home textile business has also increased significantly, becoming the main driving force for growth.

Industry analysts said that the potential of online channels is huge, and electricity providers will become the trend of future development.

Yang Zhaohua said that in January ~8 e-commerce grew by 49%.

By contrast, traditional channels have slowed down significantly.

Reporters recently visited a number of large business super home textile district and brand store in Guangzhou, and found that compared with the hot business, the offline channel is very cold.

Although the major brands have already produced very powerful promotional slogans, there are still many merchants putting gifts at the door of the shop and buying gifts, but the results are still very few.

Then the reporter found in the flagship store of Tmall's brand that the sales volume of the highest cotton bed product in the shop was four pieces, and its monthly sales volume was as high as 4009, while the highest selling buckwheat pillow sales amounted to 2410.

Another industry insider revealed that in addition to the challenges and pressures brought by the electricity supplier, traditional channels are also facing enormous cost pressures such as rent, labor and raw materials.

The personage says, at present the profit of traditional channel is getting lower and lower, many home textile enterprises have to slow down the pace of opening shop or even close shop.