Five Secrets To Increase Profits From Clothing Purchases

1. strive to arrive at the lowest price.

To open a shop and do business, the purchase price is a very critical issue. No matter what channel you buy, the most important thing is to ensure that you get it at a low price. This is the most important competitiveness. It is difficult to compete with peers without the advantages of purchasing.

2. know goods

The key to getting good goods is to understand the goods. Knowledge of goods contains a lot of content, not only to know the location of the purchase, the price level of the local market and the customer base, but also to understand the preferences and physical characteristics of your customer base, and more importantly, to clean up the goods, so as to train the eyes of a pair of goods. This kind of experience requires time and experience to accumulate continuously. It is not a matter of time to achieve the level of perfection.

The so-called good goods, popularly speaking, profitable goods are good goods. It is good quality, good style, good sale and good price. Goods must be ensured quality. Once there are inferior or inferior goods, reputation will be affected. The customer returns, but also increases the cost of sales, so that sales can not be raised. If we only care about the price and ignore the quality, we will not make the business flourish.

　　 3. varieties and styles. quality good

In addition to the price advantage, complete varieties and new styles are also the key to success. This is hard to do, because a complete variety means that the cost of investment is great. But if we can study the market carefully and grasp the trend of fashion, we can enter a more salable product. It can not only sell well, but also worry about which species will be unsalable. Popular goods usually have a popular time, and will change with the change of consumers' tastes. So what kind of goods to enter is more appropriate. In addition to the conclusion from the sales situation of the store itself, the key should also consider the time of commodity popularity. In addition, when buying goods, you can not only see whether the products are good-looking, but also have to see if they can be sold well. The ultimate goal of opening a shop is to maximize profits. Therefore, every decision made at the time of purchase should be based on the biggest win and not just on the basis of one's own feelings.

　　 4., strict control. Retail Purchases

The quantity of purchase usually includes two aspects: one is to consider the number of specifications for similar products, the other is to consider the amount of each product. The quantity of purchase should be based on sales volume, capital turnover and actual situation.

The first purchase is an attempt to try different prices of goods, trying all types, because the need to provide customers with the choice of various types of products, but at the same time take into account the cost and may be unsalable. Many investors who opened their shop for the first time were not allowed to take a good look. They suffered a great deal of losses when they first bought the goods. There was a backlog of goods. Therefore, when they could not fully understand the market situation, it was best for the first batch to enter some products. Varieties should be as numerous as possible, and not many of each.

After a period of time, when customers have a certain understanding, they can be locked in a certain range of products. After all, the operation capital is limited. Only when the funds are concentrated in a limited variety, will it be possible to have a larger quantity of stock on a single variety, so that the wholesalers can be asked to give lower wholesale prices.

Once a certain type of product is locked, the quantity of a single commodity can be divided into display volume, inventory and turnover. The quantity of goods displayed is the quantity placed on the shelves. The stock is the stock quantity in the warehouse, and the turnover volume is the actual shipment quantity during the two purchase period. According to experience, each single product has at least three guarantees to maintain a relatively benign turnover of goods. When the goods are selling well, they must replenish the goods as soon as possible. At this time, try to get in advance and try to get the wholesale price. When the wholesalers put forward a small part of the batch, most of them are unwilling to give the goods, even if the goods are sold, the price is higher than the wholesale price. In this way, the price of the single item is not competitive, so that the customer will give up the purchase, and the worse result is that it will disturb your judgement on the market prospect of the product in the form of no shape.

5., catering to the market can not be wishful thinking.

Everyone has his own vision when he comes in. This concept is right in itself, but the purchase can not just be based on their own preferences, their favorite style, customers may not all like it. Too subjective, too insist on their own views, will lose some customers, so take the goods try to try different styles, not blindly insist on their taste, or should choose more trend of goods, after all, the ultimate goal of open shop is to win. More information can be collected at ordinary times, which is helpful to improve or change the aesthetic standard.

In short, Stock purchase It is inseparable from mastering market information and accurate market information to enable you to make the right decision. If the information is inaccurate or unreliable, the business will suffer losses. This needs to grasp the current market situation, what new varieties, sales trends, social stock, price rise, purchasing power and so on. The information in these markets comes from a detailed survey of the market. There are many ways: daily contact with consumers in large numbers, and consciously recording and accumulating the opinions of consumers on commodities. Or you can choose a group of representative users as long-term contacts. Set up a shortage register, and register the goods that consumers need and do not have in the store, which is one of the bases for purchasing and demanding goods. It is also important to set up a customer message board to gather opinions from customers.