Inventory: Business Tycoons Who Successfully "Crossed"

The business boundary is getting more and more blurred today, the industry is popular to play "crossover".

For example, making films for real estate, selling pork for IT, selling alcohol for oil, cross-border sports for real estate developers, film and television in agriculture, and so on.

In fact, with the intensification of competition, the interpenetration of industry and industry is becoming more and more common. It is difficult to define the "attributes" of an enterprise or an industry. Cross boundary is becoming a fashion.

Alibaba cross-border medical care

This year, Alibaba has led its Alipay and 95095 to launch a comprehensive attack on the medical industry. The layout of the business from the hospital to the drugstore, from registration to payment has almost covered every aspect of the medical industry, and it seems to have a disruptive pformation of traditional medicine.

In January this year, Alibaba joined the Yunfeng fund to acquire CITIC in twenty-first Century for 1 billion 37 million yuan, and subsequently renamed it health information technology, which has the only drug regulatory code system in China, and its 95095 medical platform has the pharmaceutical Internet paction service qualification certificate.

This year, Ali's Tmall pharmaceutical hall has launched the O2O project of the drugstore, and has launched O2O cooperation with more than 20 mainstream chain pharmacies such as Hai Wang Xing and Guo Da pharmacy.

According to the plan, Alibaba will also work with ALI health information technology to promote the construction of the pharmaceutical information platform, and jointly develop and establish a set of information standards based on medical and health fields.

Last month, Alipay's Alibaba announced a "future hospital" plan aimed at changing the traditional medical treatment behavior based on Alibaba's advantages in payment and financial solutions, cloud computing capabilities and big data platform.

At present, the APP application of "future hospital" has been opened in Shanghai Xinhua Hospital for the first batch of experiments. However, at present, the product can only realize registration and payment, and there is still much room for improvement in function.

Lenovo investment in agriculture

Lenovo's involvement in agriculture is not a whim.

In 2009, Lenovo identified agriculture as one of the core businesses of its future development, and established the Ministry of agricultural investment in 2010.

Liu Chuanzhi, the head of Lenovo holdings, has disclosed Lenovo's agricultural investment roadmap: "start with fruit, gradually enter meat, grains and other items, and finally make food, and ultimately create a unified food brand."

Chen Shaopeng, senior vice president of Lenovo holdings and President of Jia Wo Group, said that from the beginning of Lenovo's involvement in agriculture, Liu Chuanzhi said, "no hurry to make money. The first 3-5 years are investment period, and then it will return slowly.

Therefore, the principle of our agriculture is not to pursue quantity and market share, but to make good products from the source. If we are peddler purely, we can sell hundreds of fruits now.

If there is a good fruit project in the future, we will follow up.

Agriculture is a long-term investment project of Legend Holdings, and it will invest 2 billion -30 billion yuan in the next 5 years.

Caterpillar is involved in shoes and clothing.

Crossover is not new. It is the most famous and commendable product that crossover can be done. It is probably Caterpillar's (Caterpilliar)'s tooling, leather boots and clothing, which is famous for production engineering machinery and mining equipment.

In the early 90s of last century, in the face of workers' work environment, oil pollution and dust were unavoidable. It was hoped that the company would be equipped with some problems that could not be easily stained or damaged. The executives of Caterpillar had tried to produce a number of wearable, waterproof, and comfortable footwear and clothing with a try.

What is unexpected is that these tooling shoes and clothes have been welcomed by workers and other consumers. Almost every American worker has a pair of Caterpillar shoes as their professional symbols.

In the United States, the story of Caterpillar's tooling shoes is so popular: a railway worker wearing a Caterpillar iron shoe in Canada was unfortunately crushed by the disconnected train when it was built, and the steel head that could withstand 2500 pounds of pressure was broken, but the foot was intact.

Caterpillar has also set up a separate department responsible for this business.

Vanke aims at children's Hospital

At the beginning of this year, Vanke chairman Wang Shi announced for the first time publicly that Vanke is preparing three children's hospitals, which are located in Guangzhou, Shanghai and Shenzhen.

In the view of the ambitious real estate tycoon, the building that praises life should also include hospitals, parks, shopping malls and other urban facilities.

The test of water hospitals is an important step in the future layout of Vanke.

In fact, as early as 2010, Wang Shi began to investigate private hospitals at home and abroad to pave the way for his investment.

In 2011, Vanke first applied to the Shenzhen municipal government for medical treatment in Shenzhen.

In Guangzhou, Vanke will work together with Southern Medical University to build the first child poor blood stem cell pplantation hospital in China, and set up a special charitable fund to locate children in poverty. In Shanghai, the leading Paediatrics Hospital Affiliated to Fudan University of the local pediatric hospital in Wanke "near" is designed to become a "high handsome and wealthy" in the field of children's specialties. In Shenzhen, Vanke will cooperate with the children's Hospital of Philadelphia and the Chinese big gene to focus on solving children's difficult diseases.

Fuji film enters cosmetics field

The film giant Fuji film has been experiencing pformation of life and death after the glorious era of film.

As a result, Fuji began to prepare for a rainy day. On the one hand, it focused on the fields of medical and Life Sciences, printing, document processing, optical components and high-performance materials, and on the other hand, it explored the field of cosmetics.

In 2006, Fuji began to set foot in the cosmetics business and developed its own skin care brand ASTALIFT (Ai Shi Ti), which was limited to production and marketing in Japan at that time.

In 2009, a store was opened in Hongkong, China.

Since September 2010, ASTALIFT products have been specially sold through Taobao mall in mainland China.

In January 2011, after 5 months' trial sale of Taobao's official store, Fuji film officially announced the sale of Fuji film cosmetics official website + Taobao flagship store in the Chinese mainland market.

By the end of 2012, ASTALIFT had opened three flagship stores for experience centers in Shanghai, Beijing and Hongkong.

In the promotion, ASTALIFT focuses on publicity, which is also based on Fuji over 70 years of imaging research accumulated "collagen", "anti-oxidation" and "nano layered osmosis" technology.

Zhu Shijian, a former king of tobacco, planted orange.

Zhu Shijian is

The former chairman of the group was once known as the "king of China's tobacco industry".

In January 9, 1999, Zhu Shijian was sentenced to life imprisonment for corruption and was sentenced to 17 years' imprisonment.

In 2002, after 74 years old Zhu Shijian went to the doctor's office, he contracted a barren hill with his wife and began to grow orange.

In November 2012, Zhu Shijian planted orange through the electricity supplier to enter the Beijing market.

"Orange" grows on Ailao Mountain, Yunnan.

On the mountain water shortage problem, Zhu Shijian spent 240 thousand yuan to specially repair the treaty 30 kilometers water diversion pipeline, the irrigation "Chu orange" all is the mountain spring water.

The fertilizer used for "orange" is Zhu Shijian's organic fertilizer made from tobacco stems without any chemical composition.

In order to get enough sunshine and nourishment for each oranges, Zhu Shijian left only 240-260 flowers per tree, which changed the concept of local farmers' pursuit of output only.