Billion Euro Xiamen Bank: Exclusive Interview With Footwear O2O Enterprises

Xiamen's local footwear O2O enterprise - Wan shoe cloud operator, operates more than 300 brands and over 20000 commodities.

With its offline stores, the reverse O2O mode of online shopping mall is expanding rapidly.

In the future, apart from continuing to set up large-scale experience stores, small and beautiful community stores will be added to provide more community convenience services for consumers.

On October 12, 2014 -16, the European network team entered Xiamen for a 5 day vacation.

During the visit, we visited several O2O enterprises in Xiamen area. This article is about the content of the exchange between Yao and Yu Wan, President of the billion euro network.

Wan shoe Yun was founded in October 2013 and is located in the footwear O2O retailer.

It operates more than 300 brands and over 20000 products.

Among them, 1/3 is the independent brand, and 2/3 is investment and acquisition.

Wan shoe's brand is all controlled by the company and unified management.

The advantage is that the national pricing system can be unified and a stable price system can guarantee the interests of consumers while maintaining the profit margin of dealers.

The operation mode is reverse O2O, that is, consumers can test shoes online and store on line.

Million shoe merchants encourage consumers to spend online, while offering a certain discount.

At present, Wan shoe cloud business is mainly rooted in Fujian, of which Xiamen has three offline experiential shops, and the provinces have now infiltrated Sichuan and Jiangsu.

Why sell shoes?

Footwear products have 800 billion markets a year and are consumers' daily needs.

China's shoe making industry accounts for about 1/3 of the world's total, but few well-known footwear products go abroad.

Yao Yu said: at present, there are 21 industries occupied by foreign companies, and WAN shoe merchants are looking forward to a big dream that can go abroad through their own brand operation.

In the official website, you can see that ten thousand shoe merchants mainly run men's shoes and women's shoes.

Before the official launch, Wan shoe merchants summed up the different demands of consumers in different regions through long time market research, and developed footwear brands suitable for different consumers.

Its brand includes GUCCI, Zhou nine, Inada Isa, Carlo Dano, Qiao Yi Nu, Sharan Beto, Heng Baishi, Goblin baby, Thai chart, thousand wishes, shoe master and so on.

"Cloud business" big picture, big data accumulation is the key.

Just as

The blueprint for Wan Wan's cloud business is the accumulation of consumer data.

It can also explain why 10000 shoe vendors use reverse O2O mode to guide consumer online consumption.

First of all, offline stores will give consumers a sense of trust and provide consumers with intimate services such as foot measurement.

Secondly, the WiFi system in the store, with 20 percent off discount, encourages consumers to consume online, in fact, it is the grasping of consumers' data.

At present, WeChat has more than 800 thousand users of WeChat platform, and when 800 thousand of consumers consume several times, the accumulated and precipitated data will be a vital weapon in the context of "cloud strategy".

Large scale stores are open and steady. In the future, small and beautiful community stores will be paved.

At present, the entity stores of the ten thousand shoe cloud merchants are mainly opened in the busy area, of which Xiamen Wanda shop has more than 1 thousand square meters.

As the article published in October 12th by the billion euro network, why do electric business enterprises have opened a physical store? The article says that the main role of online shop setting up physical stores is physical advertising, the two is to stimulate sales, and the three is to provide services.

Physical stores and online platforms are important components of two-way opening for O2O. O2O can only be done when the sales channels are opened up online and offline.

Yao Yu also introduced that the future imagination of Wan shoe business is not only in the category of shoes, but also will not always be a flagship store.

Instead, it will go deep into the community and open a small and beautiful boutique with 10 kilometers for the radiation area.

And the commodity category that it may cover will also expand to consumer's daily consumer goods and so on many other kinds.

Like Shun Feng hey customers and many community convenience stores, community O2O, as the latest scenario from consumer life, will also become the focus of Wan shoe business in the future.

For example, as mentioned above, the 300 kinds of products of Wan Wan Yun merchants are mainly self operated, and all products, production, sales and services are all operated and managed by 10000 shoe merchants through the integration of the industrial chain.

The refinement of the entire management process has benefited from its team of over 100 people.

At present, nearly half of its team are technical developers to ensure the stability of PC and mobile terminal's display and consumption experience.

In addition, its management team members are from all walks of life elite, including CCB, Ali, BELLE, seven wolves and other well-known enterprises.

Speaking of its future expansion plan, Yao said: the competitiveness of every enterprise must come from its business model that can not be quickly imitated. For the WAN shoe merchants, the current emphasis will still be to consolidate the existing urban foundation, and sum up a set of unique business characteristics through continuous accumulation and adjustment.

The maturity of the future can be copied directly to other cities and provinces.

It is reported that a lot of investors are making contact with Wan shoe merchants through unannounced visits to physical stores or directly looking for the door. If Yao is financing, Yao will show his opportunity.