Buying Basketball Shoes Is Just The Beginning.

Ding Shizhong acknowledges that NBA is a league brand, and it is still a big challenge for Chinese consumers to turn the League symbols into "commodity symbols".

In 2008, the first NBA store outside the United States opened in Beijing, when Tim Chen, President of China NBA, hoped to expand some more direct ways to save money and expand its influence, such as derivatives sales, and set up a plan to open 500 stores to 1000 stores in the Chinese mainland market.

However, as Shu Dewei took office, the plan for large-scale offline retail outlets was terminated.

In the international arena, Nike and Adi have taken different routes. Nike sponsors stars, and Adi sponsors events.

In 2006, Adidas signed a 11 year contract with NBA, with a total value of $400 million, while Nike signed the NBA star at the expense of the original. NIKE's share of NBA stars was around 70%.

At present, China

Including Lining, PEAK,

And so on by sponsoring NBA stars to enhance their influence in basketball.

PEAK, who has lost its official partner status, continues to cooperate with NBA through sponsoring NBA players.

PEAK said it would sign at least 1 All-Star stars before the start of the new season.

hold

Anta, the player and NBA's official partner, Anta NBA basketball shoes is just the beginning to maximize the benefits and turn them into practical benefits.

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Running enthusiasts pay more and more attention to the sense of experience in sports. When running, they need professional running shoes, breathable and light coat, which requires higher functionality and marketing methods for sports products.

And smart businessmen have already sniffed the business opportunities of running this hobby.

Li Ning Co responsible person said that this year will be basketball, running, badminton, training and sports activities and other five categories of core sports goods mainly, "the five categories of products are the largest number of sports participants in the future or the future, the most developed sports category."

Huang Xiangyan, senior communications director of Nike Greater China, said that the enthusiasm of Chinese young consumers for running feedback was not thought of when we tried to popularize this market in 2008.

According to data from Nike, there are about 5 million runners on the Nike website globally, and 18 million of the "nike+" registered users, most of whom are runners.

In the 2013 year of the brand's global performance, runway products accounted for 20.46% of the performance, becoming the second only after sportswear26.99%.

For all runners, running shoes are the most important equipment.

With the growing number of people interested in running, some sports brands in Changsha's main stores, such as Adidas, Nike, Puma and the latest "fire" new 100 len, have launched professional running shoes.

According to the spring shopping guide of Nike, the ultra thin and ultra light air cushion technology ZOOM developed by the brand is widely used in all kinds of running shoes.

The reporter saw in the counter that the price of the series of shoes containing ZOOM technology is slightly higher than that of the ordinary running shoes, and the selling price is between 999 yuan and 1199 yuan.

Wangfujing department store Puma shopper, Miss Li, introduces the new mobium soles with torsion rope, which can prevent sprain, although the price is as high as nearly 900 yuan, but now it has broken the code.