Slowdown In Export Rhythm Of China's Footwear Industry

Because the shoemaking industry is a labor-intensive industry, in recent years, many brand manufacturers have gradually shifted production plants to low-cost countries, retaining only local brands and design capabilities.

Take Nike group as an example, in 2012~2013, over 98% of the group's footwear products were made in overseas factories.

From its own manufacturing plant, the number of shoe processing factories in Nike headquarters in the United States has been reduced from 1050 to 721 in 2007~2012.

Mexico is in developed countries such as Europe and the United States.

Export is internationalized.

In recent years, the footwear industry in Mexico has formulated two development ideas. On the one hand, it has product quality certification and meets users' needs; on the other hand, formulating product development plan to ensure that products can be found within 7 weeks.

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In addition, due to geographical advantages,

10 hours to reach the border, the United States, the major brands and sales companies therefore favored Mexico products.

It is understood that at present, Mexico, following China, Vietnam, Italy and Indonesia, has become the fifth largest supplier of shoe industry in the United States.

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Ding Shizhong acknowledges that NBA is a league brand, and it is still a big challenge for Chinese consumers to turn the League symbols into "commodity symbols".

In 2008, the first NBA store outside the United States opened in Beijing, when Tim Chen, President of China NBA, hoped to expand some more direct ways to save money and expand its influence, such as derivatives sales, and set up a plan to open 500 stores to 1000 stores in the Chinese mainland market.

However, as Shu Dewei took office, the plan for large-scale offline retail outlets was terminated.

In the international arena, Nike and Adi have taken different routes. Nike sponsors stars, and Adi sponsors events.

In 2006, Adidas signed a 11 year contract with NBA, with a total value of $400 million, while Nike signed the NBA star at the expense of the original. NIKE's share of NBA stars was around 70%.

At present, Chinese sports brands, including Lining, PEAK, Anta and so on, have all contributed to the promotion of basketball players by sponsoring NBA stars.

PEAK, who has lost its official partner status, continues to cooperate with NBA through sponsoring NBA players.

PEAK said it would sign at least 1 All-Star stars before the start of the new season.

Anta, which holds dual resources of NBA players and NBA official partners, is just the beginning to sell NBA basketball shoes in order to maximize the benefits and turn them into practical benefits.