What Are The Promotional Skills Of Stores?

(1) promotion goals determine the best promotion strategy decisions, and sales goals need to be considered.

The same promotional tools will have different cost-effectiveness in achieving different promotional goals.

That is to say, different promotional goals should have different promotional strategy decisions.

If the sales promotion goal is to improve the popularity of clothing products, then the promotion strategy should focus on advertising and business promotion, supplemented by public relations publicity; if the sales promotion goal is to let the customers understand the performance and use method of the clothing products, then the promotion strategy should adopt suitable personnel and some business promotion, personnel promotion, and arrange some advertising campaigns.

(2) the "push" and "pull" strategy enterprises adopt the "push" strategy or the "pull" strategy to promote sales, which also has a greater impact on the promotion strategy.

The "push" strategy refers to the use of salesmen and middlemen to sell clothing products to customers.

The "pull" strategy refers to enterprises' stimulating consumption demand for the final customers through advertising, public relations and other promotional methods. After repeated intense stimulation, consumers will nominate the retailer to buy this clothing product, while the clothing brand retailer names the wholesaler to purchase this clothing product, and wholesalers must produce goods to the production enterprises.

The production enterprises thus pull their clothing products into the sales channels.

(3) the market with different nature should adopt different promotion strategies due to its size, type and quantity of potential customers.

The market of large scale and vast area is mainly advertising, supplemented by publicity of public relations. On the contrary, it should be mainly focused on personnel selling, and consumers are numerous and scattered in the market. They should be mainly advertising, supplemented by business promotion and public relations publicity: the number of users in the producer market is small, and the volume of purchase is large.

The number of potential consumers in the clothing market is large, and advertising promotion should be adopted, which is conducive to the development of demand. On the contrary, it is advisable to use personal selling to facilitate in-depth contacts with customers and facilitate pactions.

(4) products of different nature

Different promotional mix strategies should be adopted.

Generally speaking, advertising has always been the main marketing tool for consumer goods marketing, and personal selling is the main marketing tool for clothing products (production materials) marketing.

Business promotion is equally important to these two markets.

(5) products

The different stages of the clothing product life cycle and the promotion goals are different, so we should choose and match different promotional strategies accordingly.

During the introductory period, most consumers do not know about new products. The goal of promotion is to enable consumers to recognize products. They should mainly advertise and introduce products, select salesmen to go into specific consumer groups to introduce products in detail, and use exhibitions and demonstrations to stimulate consumers' purchase.

In the growth stage, the promotion goal is to attract customers to buy, cultivate brand preference, continue to increase market share, and still focus on advertising, but advertising content should highlight brand and product characteristics, and do not neglect people's word of mouth communication and communication.

In the mature stage, the promotion goal is to defeat the competitors and consolidate the existing market position. The elements of the promotion mix strategy should be applied comprehensively. Advertisements should be mainly based on suggestive advertisements, supplemented by publicity and business promotion of public relations, so as to enhance the reputation of enterprises and enterprises.

In the recession period, the scale of sales promotion should be minimized and the promotion cost should be saved as much as possible so as to ensure a certain level of profit. A wide range of business promotion methods can be used to sell the stock and handle inventory as much as possible.

(6)

Budget clothing chain enterprises should also consider the promotion cost constraint when formulating promotional mix strategy.

Promotion strategies should be arranged according to the promotion budget.

If the budget for promotion is relatively small, it is not natural to use expensive TV advertisements, consider other media advertisements, rely on public relations and personal promotion, or send direct mail product catalogues, product brochures, orders, etc., to deliver messages and orders to consumers.

For some small garment enterprises, especially small clothing enterprises with few potential consumers, mailing will often get better promotional results.