Strategic Strategy In Apparel Venture Alliance

Self employment has become a fashion, and eighty percent of the entrepreneurs will choose to open a franchise store. After joining a chain operation, the franchised store has to accelerate pformation and upgrading after the operation of a single brand reaches a certain market margin. The development strategy is changing from the extension of "horse race enclosure" to the Intensional growth of intensive cultivation in the past few years. One of the most prominent manifestations is the multi brand strategy.

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To decide whether the brand is good or bad is not the brand itself, but the consumers' praise. Consumers will be favored for a long time, and the multi brand strategy is a development trend of the enterprise. Its main connotation is that the enterprise uses different brands according to the target market, and uses different brands to satisfy different needs.

The differential needs.

Create every one.

It is like starting a new business, from product development, to channel, and management, as far as possible to other brands, and the more thorough the differentiation, the better.

Following this strategy, the development and growth of new brands will enable enterprises to occupy new market space.

But the development of new brands must invest more human resources.

In the early and middle stages of the implementation of multi brand strategy in clothing franchises, different brands are offering different franchised stores for differential competition, so as to avoid duplication of product market within the same enterprise.

Some enterprises even deliberately hide information and avoid giving consumers the recognition of multiple brands for the same enterprise.

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Any investor joining the brand children's clothing industry should pay attention to shop location.

Next, Xiaobian is going to tell you about the way of brand children's clothing to join the chain store location.

The following conditions can be used as a necessary reference for the brand children's clothing to join the chain store location.

Your business is in line with the store you choose, and the store is a good store.

In short, as long as the store can make your business flourishing, whether the location of the store is in the business center or in the remote alley, it is a good shop location.

Therefore, when you open a shop, you have to consider whether the industry you run is suitable for the needs of people in the relevant areas.

Prosperous areas are not necessarily good shops.

In some places, on the surface, there is a lot of traffic and traffic, but it is not a place for tourists.

This is the failure of a new shop in the busy market, and an important reason why business is booming in lanes.

The corner is in a better position.

The location of the corners is ideal. They can produce corner effects at the intersection of two streets.

The advantage of the corner position is that it can increase the area of window display.

The flow of people from two streets gathered here, with more pedestrians patronizing.

More than two entries can be used to relieve crowd congestion.

As the location of the store faces two streets, it is a very important issue to choose which side is the front of the store.

The general practice is to choose the street with high traffic volume as the main entrance of the shop, that is, the storefront.

On the other hand, the street with low traffic volume is a side door.

When the brand children's clothing is selected to join the chain store, shopkeepers should not only pay attention to the location method mentioned above, but also consider the brand children's clothing to join the business environment near the chain store.

General shopkeepers combine their own brand children's clothing to join the chain store's local business environment, and find suitable long-term business location, so that the brand children's clothing can join in the pre location work of chain stores.