Versace'S Sales In China Achieve Two Digit Growth

Recently, Italy luxury brand Versace revealed that the brand's net profit increased by nearly 1/3 in 2013.

Gian Giacomo Ferraris, chief executive, revealed that although China's market slowed down due to economic slowdown and anti-corruption, Versace's sales in China still maintained two digit growth.

He also pointed out that the growth of China's business today mainly comes from existing stores and network channels.

The brand is no longer as sharp as it used to be to increase the number of stores. Although it can no longer return to the high growth rate of "38%" in the past, the present growth pattern is more profitable.

The recent performance and data released by several luxury groups and market research institutions show that the luxury market is in a predicament.

Britain's Burberry and Mai Baorui announced a profit warning this month, both in.

The world's largest luxury group LVMH grew by only 4% in the first 9 months of the year. The leather Department of Louis Vuitton LV and Fendi Fendi continued to be weak and organic growth was only 3%.

The latest performance reports of last year's peak group and Prada (Prada) last month sent negative signals.

In this regard, Gian Giacomo Ferraris said that China's anti-corruption action really affected the production and operation of watches, jewelry and spirits of luxury goods enterprises, and Versace not only luxury products, but also fashion.

Therefore, the impact is not too great.

The net profit in fiscal year 2013 increased by 27.6%, from 8 million 500 thousand euros in fiscal 2012 to 10 million 900 thousand euros.

According to the constant exchange rate, the profit before the depreciation and amortization of EBITDA was 71 million euros, up 60% from the same period last year.

As of December 31, 2013, the whole year

The annual increase was 17% to 479 million 200 thousand euros, of which the US and Asia increased by 32% and 19% respectively. The main line Versace Versace contributed 60% of sales.

Gian Giacomo Ferraris said that the brand will achieve annual sales target of 800 million euros by 2016, and plans to go public in 3~5.

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In the next ten years, the company will continue to make strategic alliances with SHREIDAN (Xue Ruidan) as well as help them grow stronger and stronger in the Chinese market. At the same time, it will bring the globalized, diversified and fashionable lifestyle to Chinese consumers, so that consumers can enjoy and enjoy the world's high quality home life without leaving the country.