New Bai Lun Sells Gorgeous Counterattack Through Social Media Marketing

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The Xiaobian of the net introduces to you the analysis: how does new hundred Lun sell gorgeous counterattacks through social media?

It seems that the spring breeze is suddenly coming, and suddenly the streets and alleys are all wearing a pair of running shoes marked by n.

The brand with the N logo is called New Balance.

Xin Bai Lun was once beaten by Nike and Adidas.

7, 8 years ago, people's cognition of this shoe still stayed on the concept of "President shoes".

However, from the beginning of 2010, with the rise of jogging, Xin Bai Lun quickly opened the market by focusing on running as a selling point and realized a turning point.

Since then, its development momentum has been very good.

Today's popularity is made up of many reasons. This article only makes an analysis from the perspective of how to do social media marketing.

This year, two video produced by new Bai Lun, "ingenuity" and "Wahson counterattack Sherlock", quickly spread all over the circle of friends, each fan independently forwarded, showing his social media marketing skills.

Ingenuity: inner feelings of the self

The new Bai Lun video "ingenuity" not only caused a large number of users to forward independently, but more importantly, many netizens were touched by this video and touched their inner feelings.

The video of 3 minutes and 31 seconds is based on Jonathan Lee's guitar self narration.

Self described copywriting has touched the heart, for example, when it comes to Seiko, the most precious place is human beings, because people have beliefs, feelings, attitudes, and so on. For example, people have to do something in their lifetime, at least they can afford time.

Copywriting firmly grasped the heart of people's pursuit of perfection and quickly aroused the sympathy of the audience.

There is no mention of how the new brun shoes work well and how the brand is excellent.

But through Jonathan Lee's sharing of music, guitar and his mind, when he was making guitars, he did not agree with the raw materials. He hinted that the new Ba Lun chose the raw materials. His control of the details hinted that the new Lun Lun shoes focused on the details, so that he could work well for the new hundred Lun shoes, and was very easy to be accepted by the audience.

The reason for this video is that it catches up with social networking.

And the characteristics of young people.

First of all, star music player Jonathan Lee is the protagonist of the video. Jonathan Lee has been writing for nearly thirty songs and has written nearly 300 songs. He is not prolific in musicians. But his attention to music, the control of details and the perfect pursuit are the most precious qualities of musicians.

This shows that what he wants to do is definitely not a crude music, but a work of art worthy of the time.

Such a star is very much the same as that of the new product, which wants to show that its products are not made up of rough products.

This is not a product advertisement video, but a video that appreciates the fine qualities of human nature. People's feelings, beliefs and attitudes have endowed the works with unique values.

This makes every video viewer appreciate his value and value.

Wahson counterattack Sherlock: love and romance

This is a young love micro film, which tells the story of Wahson's romantic courtship for Sherlock, the most intelligent girlfriend. Through the slide, Sherlock created two different scenes of people living together. After the slide show, Wahson asked his girlfriend to marry him and finally moved her girlfriend.

At the same time, new Bai Lun put his latest season's flagship product in the form of comics. The end of the video is: "youth will never fade, just like 574 tricolor."

This is also a video that easily detonated social circles, because it captures the characteristics of hot spots and young people.

The film focuses on the hot English drama "detective Sherlock", and even creates a joyous atmosphere under the contrast of Sherlock's mantra by girls.

With the most popular English drama, there is the gene of fire. With the creative story and the way to propose, it is undoubtedly a young man's favorite video.

What is even more difficult is that the whole video is highly consistent with the latest series of main product young series 574. "Sherlock," and the proposal section are very popular among young people. Through the exquisite video performance, countless young people spontaneously spread, and finally the characteristics of the product are pushed to the vision of the precise consumer group with the video.

Retail language: sometimes we have to admit that social media is a good place to achieve big output as long as it is able to move people.

Although there is no detailed data, it can be counted how much advertising fee has been put into the promotion of the two videos. But through the initiative communication effect of the circle of friends, the results must be far more than the input.

Many people not only take the initiative to forward, but also urge their friends to see it.

This year's two new brun videos are used to promote the 574 series of products and the brand image of the new brun. The result is very good. It can be deduced that new brun is gradually reducing the investment of traditional media and increasing the budget and delivery of new media.

How can traditional retailing be attacked like social media in the same way as Wahson?

The content of social media should interact with consumers, find some material that is close to consumers' life, and then take advantage of star effect, shoot good video sections, write good copywriters, and design good pictures to endorse their products.

It seems that it has nothing to do with its own products. Actually, it has shown the characteristics of its products and brands through different forms and channels.

Such content, consumers not only willing to independently forwarded, but also willing to endorse for endorsement.

This is the reason why "ingenuity" and "Wahson counter attack Sherlock" can rise.

In the new media age, the cost of making content should be greater than that of communication, because no one wants to disseminate worthless things.

Of course, good content is also needed to cooperate with accurate communication channels, so as to achieve the ultimate communication effect.

Attachment: Creative Writing

Many things in life are not urgent. You have to wait for it to grow up.

I started in 20 and wrote less than 300 songs in 30 years. Of course, it is a small quantity.

I wonder how many days a person has, and what kind of work he does not have much to do with it.

I still have talent. I have the talent to live on.

People can not live alone. The reason why there is a work is to communicate, through works to tell people's thoughts, the way the world looks, what they care about and cherish.

Therefore, the work is itself, the object of all Seiko production.

The most precious and irreplaceable is only one word "man". People have feelings, beliefs and attitudes.

So, of course, it is not the right thing to do best among all kinds of variables.

If the world is noisy again, the heart of the craftsman must be quiet and stable. In the face of the material donated by nature, I must first achieve it, and then it will make me possible.

I know, hands.

It often means stubbornness, slowness, a small amount of work, but behind these are the pursuit of focus, skill and perfection.

Therefore, we prefer to do this, and we must always do that. Why should we retain our most valuable and proud?

For a lifetime, we still have to push some goodwill thoughts forward, so we can be willing to listen to our inner arrangements and concentrate on doing something.

At least for the time, the rest will be left to the time to speak.