South Korea's Largest Shopping Centre

There are many stores in the Lotte World shopping center. Unlike traditional department stores, Lotte stores sell more than 2~3 times the size of each store.

In addition, it attracted many international brands, such as Italy jewelry brand Pomellato and Spain short boots brand SLOWWALK.

Zheng Yuncheng, director of the boutique Museum, said: "here is the most high-end luxury brand in the world. There are only more than 50 famous brands that only appeared in China."

The duty-free shop in the shopping center is also the largest in South Korea, occupying two storeys and more than 420 brands.

In addition, the shopping center also gathered many designer men's and women's clothing brands, including design, production, circulation and sales.

It is reported that in 1994, Lotte Group submitted the basic plan for Lotte World shopping center to Seoul for the first time.

Li Yuanyu, director of development, said: "traditional department stores are not enough to attract consumers. More brand collection points and more complete entertainment business models are desirable in the future.

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Lotte World shopping center makes consumers feel totally different from previous shopping pleasure.

Here, consumers can experience nearly 1000 brands, and also bring together Korean pop music and traditional delicacies.