Fuzhou Jintai Road Shops Operating Low

Reporters visited Jintai Road to see that the pformation of Jintai Road looks more fashionable. Compared with previous shops, there are more arcades in the shops. So whether it is sunny or rainy, consumers will not be affected by shopping under the arcade, and the walking road in front of the shop is much more comfortable from Che Daoming than before.

"By the evening the lights on the arcade will brighten up, and the whole street will be more beautiful."

Many shop salesmen said that compared with the previous years, their business environment has improved significantly.

Nevertheless, the reporter also noted that many shops in Jintai Road were rented out. Rough statistics showed that no less than 30 shops on the entire Jintai Road were posted with information such as "lease" and "Wang Pu pfer".

In the shops, there are few customers. Many shop salesmen are chatting at the door or playing cell phones in the store.

Some store doors are even closed, and the shop owner sticks a note on the door, leaving the phone number to let the customers who wish to enter the shop contact themselves.

"It's all right now. The shops are quite numerous."

A salesperson from a fashion brand store said that in the first half of the year, there were more than 50 shops that shut down the pfer from the 817 North Road to the fairy Tower Street, and some shops slowly reopened after the landscape pformation was completed.

"Though it has been rebuilt for such a long time, the business is still very poor, and there are few guests."

The sales staff said that all the guests are nearby residents, and there are few other places. The estimated daily passenger flow is only about 1/10, because their business is bad, so their stores are also reduced. At the peak time, they had three or four stores on Tianjin Road, but now they are left alone.

A well-known menswear brand salesperson also said that their store's performance was the best among the dozens of chain stores in the past, but now sales are only two or three of the previous ones, and become the worst performing ones.

She said, mainly because the traffic is too small, there are only seven or eight guests in the shop every day. If there are fewer guests on weekends, many consumers are more willing to visit the shopping mall on weekends.

"There used to be many old customers, but now fewer and fewer."

She said that without a parking lot, the customer's car could only be stopped at the roadside, so it was easy to be copied, so the old customers would not come.

In addition to clothing stores, many restaurants are not as good as before.

Yip, director of a well-known restaurant, said that although the rent of Jintai Road was very high in the first two years, it still had a profit, but this year, because of the significant decrease in passenger flow, it lost its monthly profit, so they planned to pfer the branch of zentai road.

Can we rebuild old golden street by traditional retailing?

As we all know, Jintai Road has been known as "Golden Street" before, mainly because it has more high-end consumer groups, and the rental of shops is also the highest in the city.

"The highest rent is generally more than 700 yuan per square meter, the highest can reach more than 1000 yuan."

Although the rent is high, most shops are still doing well and making money, says Cheng manager of a second-hand housing agency in Fuzhou.

At present, the rent of Jintai Road shops is only 300 yuan to 500 yuan per square meter, which is lower than that of many commercial circles after the rise. In strict sense, "Golden Street" has become "copper Street".

Jintai Road has become the current situation. All businesses are attributed to the subway construction and the long time landscape modification, resulting in the loss of the overall passenger flow.

Reporters learned that

The pformation started in October last year, and was completed before the new year's day as planned. However, due to the large volume of reconstruction works and so on, it was practically completed by the end of June this year.

Zheng said, in fact, the status of Jintai Road has appeared in the first two or three years, among which street and surrounding commercial street landscape construction is only part of the reason, the original Jintai Road and the 817 North Road, East Street, South Gate and other busy business circles are connected together, but in 2011, with the subway construction enclosure, the passenger flow of Jintai Road was seriously affected, then the rents of Jintai Road were overtaken after the rise and rise, and then continued to decline.

However, this is also closely related to the rise of various urban complexes, especially the Wanbao business circle and Wanda.

"The impact of the electricity supplier is also a very important reason."

Analysis of the industry, in recent years, the rise of electricity providers, as a whole, the most influential is the clothing business format, and this is the most important form of Jintai Road, so even if there is no subway construction and landscape pformation, most of Jintai Road.

Business may also be on the decline.

Reporters noted that although the impact of the electricity supplier is great, but in Tianjin Tai Lu's current business format, clothing still accounts for more than 80%, and many are clothing brand chain stores.

According to the location of Jintai Road in Gulou District, Jintai Road will become a fashionable street and become the first street of Fuzhou's urban quality life.

In the tide of e-commerce, relying on traditional retail formats, Jintai Road can reshape the glory of "Golden Street" in the past. Many people in the industry expressed concern.

Lin Jiande, vice president of the association of trade and industry, believes that the trend of e-commerce will have a deeper impact on the clothing store operators. If Jintai Road is just like the original, simply opening some traditional clothing stores, I'm afraid there will be great difficulty in the resurgence.

"According to the plan, it is to create a fashionable brand block, so we should work hard in this area, make deep efforts, form our own characteristics, and adopt diversified marketing means, such as experiential marketing combined with e-commerce, focusing on private ordering.

And Jintai Road has always been a gathering place for high-end consumption. Many businesses are flagship stores. They can focus the most fashionable and latest products on flagship stores and distinguish them from other branches and other clothing stores, which will also have some attraction.