National Defense Is No Longer Cooperative With Adidas Due To Equipment Problems.

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The Xiaobian of the network tells us about the equipment problems of the national football team, and is afraid that Adidas will no longer cooperate with them.

Which Chinese brand will compete in the Asian Cup? As the competition is about to start in January next year, this issue will become particularly urgent at the end of this year, when the Adidas contract expires between the Chinese team (micro-blog) and the national equipment team sponsors.

Despite the news that China Football Association and Adidas's "renewing negotiations" are extremely difficult, but we have to say that China's Super League is booming, the state attaches great importance to football, and the potential of China's football market is enormous. This is an important reason why Adidas and Nike are eager to take part in the fierce competition in China's football market, Puma and some domestic sports brands.

But in the 3 consecutive World Cup finals of the National Football Association, the sports brand owners are more cautious about how to refine cooperation and maximize their interests than the past.

Equipment challenges affect national football Asia Cup preparations

The new Asian Cup will be held in Australia in January next year. However, only two months before the start of the competition, it is not known whether the country will be in Australia for what brand of equipment to go to Australia.

According to the agreement, the contract for Adidas's sponsorship of China's team will expire at the end of this year. If the two sides can't renew the contract, then the national football team will have to take the new sponsorship brand equipment to the Asian Cup from January 1st next year.

Due to the huge demand for all kinds of equipment in the national team, it is quite a long period from design to mass production and then to equipment implementation.

Taking the equipment of the Chinese Super League as an example, Nike usually completes the design of clothing samples one year before the new equipment is in place, and starts making the order.

Therefore, if the Chinese Football Association can not renew its contract with Adidas, no matter where the new equipment business is, it will be very difficult to implement the payment within two months or even less.

People from Ford company told the Beijing Youth Daily reporter yesterday that "the outsiders' comments on Adidas and China are not accurate. At present, the communication between the company and the relevant brands is still in progress."

Adidas and China Football Association are unwilling to give up cooperation.

A man who used to work for years

Yesterday, a company professional revealed to the Beiqing Bao reporter that in the latest single contract between the Chinese Football Association and Adidas, there was no such thing as "the change of the national football team to affect the contract execution". The Adidas mentioned by individual media is not accurate because it does not meet the need to rush to change the sponsorship quota of Camacho, the former coach of the national football team.

But Adidas's intention to "lower prices" and even once abandoned the sponsorship of China's team is not groundless.

The personage explained that there were two reasons for the twists and turns in the cooperation between the two sides. The first is that the overall performance of the Chinese team, including the other countries, is not good.

It seems reasonable for sponsors to reduce the sponsorship quota.

Another reason is that Yi, a president of Adidas China.

This person said, "the newly appointed president of the Malaysia District of China, who specializes in fast selling and cultural market development, does not seem keen on sports, especially football.

So the company also once gave up the idea of sponsoring Chinese football.

Luckily, Mike, the newly appointed football brand manager and Dutch player of Adidas China, is still working hard to keep pace with Chinese football.

"In the cooperation between the Chinese Football Association and Adidas, Mike also played an active participant role. It should be said that no matter Adidas or the Chinese Football Association, now they are not willing to give up their cooperation on purpose." the source also revealed that in 1983, when the Chinese men's soccer team was actively matched by Henry Fok and the National Sports Committee at the time, the first time they wore a Adidas match suit, which lasted for more than 30 years.

In the meantime, although cooperation is also showing a "status quo", it is generally pleasant and successful.

The two sides even signed a super long term of 10 years, and even though Chinese football ended up with fake gambling and corruption scandals at the end of 2009, Adidas did not give up the sponsorship of China.

"Big names" can not ignore the potential of China's market.

Even if the Chinese team's performance is not satisfactory, Adidas is unwilling to give up sponsorship of China's team, as another sports brand of China Super League equipment supplier. Nike has long coveted for the Chinese team for many years.

Puma, an internationally renowned brand, has also focused its attention on China. At the beginning of this year, their representatives visited China Football Association to ask for cooperation.

In addition, in recent years, the rapid development of domestic and foreign markets, 360 degrees, and another well-known domestic brand has also intended to hand in the China team.

However, due to the fact that the Chinese Football Association is looking for potential partners of the Chinese team, it is more inclined to have strong brand culture and stable market share, making more experienced international brands of football products, so the final contract with the Chinese team is likely to be generated between Adidas and Nike.

It is understood that in the 4 year cooperation of the previous cycle, Adidas sponsored China's team (about 80 million yuan in cash sponsorship and 20 million yuan worth of equipment) in accordance with the annual quota of RMB 100 million yuan.

According to the insider, according to the current market situation, the Chinese Football Association is unlikely to accept the "price extension contract". If Adidas can improve some of its original quota, then the renewal will not be a problem, all of which are based on the huge potential of the Chinese football market.

Sponsors are both positive and cautious.

The Beiqing Bao reporter learned from the relevant parties that the price of cooperation between Nike and China is not low, so why can't the Chinese Football Association finalize the cooperation target? For this, a professional analysis said, "although the specific amount is a trade secret, the price of Nike is even higher than that of Adidas, which is beyond the limit. No matter who they are, they value the Chinese market and make cautious plans for possible adverse situations".

This person also mentioned Puma, "actually Puma also intends to sponsor China's team, but compared with Adidas and Nike sales in China's annual sales of 8 billion yuan, Puma sales are still much less.

If Puma takes the lead in China's team, it must be approved by its head office. By contrast, ADI and Nike will be able to cling to the similar China team's cooperation projects in the Chinese branch, so Puma is still watching it. "

Because

As for the sponsorship of the China Super League until the end of the 2018 season, the Chinese Football Association does not want a company to monopolize all the market resources. "Adidas and Nike competition is beneficial to the Chinese Football Association to gain more rights and interests.