Children'S Clothing Has Become A New Profit Growth Point For Clothing Enterprises.

With the two children's clothing brands of MI Xi Di and Moomoo, Mei Bang clothing is running a new brand Mini Moomoo for 1-4 year old baby online, focusing on the development of knitted products.

A few days ago, he participated in the production of "nine Meng Bao a mother" and made entertainment marketing.

According to the planning of Mei Bang's top dress, the children's clothing will be the focus of the enterprise in the future, and strive to enter the first group of children's wear sales in 3-5 years.

Online test children's brand new

Semir clothing, a leading enterprise in casual wear, relies on Barbara to accumulate good first mover advantages in the field of children's wear, and has also become an important profit growth point for enterprises.

The semi annual report released by Semir clothing shows that the operating income in the first half of this year was 2 billion 932 million yuan, up 7.59% over the same period last year, and the net profit attributable to the parent company was 344 million yuan, and the net profit after deducting the net profit was 333 million yuan.

Among them, children's clothing business is dazzling, sales revenue of 11.72 billion yuan, an increase of 30.90% over the same period, contributed significantly to income growth.

At present, Semir clothing has been leading by virtue of children's wear.

The pformation of industrial integrated service providers.

The bright future of China's children's wear market and the successful experience of the same industry make it happy to catch up in the field of children's wear.

It is reported that the United States and apparel enterprises already have two brands of MI Xi Di and Moomoo children's clothing, although late development, limited scale, but the growth rate is quite fast, then the winter orders will be recorded at least double growth under the low base.

In addition to continuing to do well in these two children's wear brands, the United States is also testing the new brand of children's clothing Mini Moomoo online.

It is reported that the brand is aimed at 1-4 year old baby, focusing on the development of knitted products.

The United States and the people concerned revealed to the outside world that the future line of sight test operation will be the layout of the offline stores.

At present, the overall situation of children's clothing is good, which is the key development direction in the future.

To enter the first group of children's clothing sales in China

Taking the lead in online water trial can save a lot of cost of physical operation, and also help to find out the preferences of target consumers in the shortest time. But the competition of online children's wear brands is becoming increasingly fierce.

What will be the strategy for the brand of children's clothing on the new line?

Where is daddy going?

Many clothing brands have seen the influence of parent-child entertainment programs.

It is reported that the United States and costumes participated in the production of "nine Meng Bao a mother" program, which is China's first child friendly interaction program, and the importance of inspiring children's imagination.

It is reported that the United States will further increase the intensity of brand promotion, not simply naming it, but using columns and scenes to convey the brand image in depth, and adopt more new media channels to implement cross-border cooperation.

Liu Yi, vice president of Mei Bang apparel, also said that the development of children's wear brands has become a key strategy of the company. At present, hundreds of billions of children's clothing market in China is extremely fragmented. The company has obviously increased the market of children's wear this year.

Strive to enter the first group of children's clothing sales in 3-5 years.

According to the national census statistics, 380 million of the 0-16 year olds in China account for about 1/4 of the total population, and 0-3 of them are 69 million.

The total number of children in China is 1/5.

In addition, the "two child alone" policy has been gradually liberalized in various provinces and municipalities in China. Experts predict that the number of infants and young children will continue to increase in the next few years, and even hope to usher in a new round of "baby boom".

The huge base and the fast growing birth rate will undoubtedly greatly increase the demand for Chinese infant clothing market in the future, but there is still more work to be done in order to get a slice of the business.