The Brand Of Children'S Clothing Is Very Low In China.

At present, the brand of children's clothing is very low in China, and there is no leading brand with absolute superiority.

According to CITIC Securities report, the brand of the first place in the domestic children's clothing industry in China is Semir ballet, and its market share is only about 3%.

The top 4 industries accounted for only 6% of the market share, while the top 10 of the industry accounted for only 9% of the market share.

In addition to the professional children's wear brand, Nike,

The adult clothing brands such as attachment, UNIQLO, ZARA, H&M, GAP, and American Apparel have also continuously increased the children's clothing business, but the market share of these brands is not more than 1%, and the market share difference between brands is relatively small.

Because of the small volume of foundation, domestic

Showing explosive growth.

According to Semir's 2014 China Daily, its revenue in the first half of the year was 2 billion 931 million yuan, an increase of 7.59% over the same period last year.

Among them, children's clothing income 1 billion 175 million yuan, an increase of 30.9% over the same period.

Compared to children's clothing, the income of casual wear reached 1 billion 724 million yuan, but it dropped by 4.35% compared with the same period last year.

Although as of press release, Semir has not released the three quarterly report in 2014, but it can be expected that children's wear is still the main force for Semir's growth.

It has always been used by the industry.

The comparison of American state clothes also shows interest in children's clothing market.

In October 18th, the 2015 summer new product conference of MooMoo, Liu Yi, Mei bang, vice president of apparel, pointed out that since the beginning of this year, the United States has significantly increased the market for children's wear and strives to enter the first group of children's clothing sales with annual sales of more than 1 billion yuan in 3-5 years.

According to the 361 quarter 2014 third quarter operation summary, its 361 degree children's clothing development is ideal, and the number of stores in the third quarter increased by 101 to 2066 compared with the second quarter.

The same quarter store sales in the third quarter increased by 5% compared with the same period last year. It has been growing for third consecutive quarters since the data was started at 361 degrees.

"With the deregulation of the domestic childbirth policy, the children's clothing market, which has always been neglected, has been taken seriously. The industry giants have awakened overnight, and have invested in the children's clothing market.

There are also some enterprises that have already harvested in the children's wear market. They are ambitious and try to eat the children's clothing industry chain.

Cheng Weixiong, senior garment industry observer and chief consultant of Shanghai Liang Qi Brand Management Co., Ltd., told the China Economic Times reporter that at present, the domestic children's clothing market is indeed blue ocean, but as capital follows suit, it will inevitably expose more problems.

"In the case of intensified market segmentation, no industry can copy the previous success mode.

In the face of rational market, we still need to operate in a pragmatic way.