Hubby Bear Shoes Business Channel Performance Amazing

Since the beginning of 2011, the water heater has been stationed in Tmall flagship store in the late stage. In just two years, the shoe brand of Jinjiang children has achieved amazing results through the channel of e-commerce.

After making good sales results online, hobbit began to plan the online layout terminal to achieve "counterattack" from online to offline.

After a year's rapid development, the Tmall flagship store has become the first brand of children's shoes sold in Tmall shoes category in 2012.

Zhang Yongfa, general manager of Habib bear, said that when the Hobbit was founded, the traditional market for children's shoes was showing a dynamic scene. But after more than 2 years of operation, the brothers found that in fact, the brand competition of traditional children's shoes is also fierce.

"So far, we do not understand the use of computers, we decided to choose the electricity supplier channels as a breakthrough."

Zhang Yongfa told reporters that although the two brothers are not very good at using computers, they are running children's shoes enterprises, so they are already familiar with Taobao, Tmall, Dangdang and Jingdong.

So in 2011, after encountering the traditional market's troubles, they decided to switch to the electricity supplier channel and create the online brand "hobbit bear".

What surprised the Zhang Yongfa brothers is that by their careful management, habiu bear became the brand of children's shoes, which was the first sale of Tmall children's shoes in 2012.

"The biggest difference between the electricity supplier and the traditional channel is that the electricity market is growing at a rate of 5 times, 10 times or even tens of times per year, while the traditional channel is growing 10%~20% every year."

Zhang Yongfa confidently expressed.

Insist on business not outsourcing

Can get better.

The performance of Habib bears is unique in its operation.

"Jinjiang electricity supplier talent is very scarce, in order to create" habixong "brand, we very early from Zhejiang high salary dug to electricity supplier operation executives, these have electricity supplier experience team, led our electric business department step by step to the direction of Amoy brand.

Zhang Yongfa told reporters that from the very beginning, the company has been determined to operate its own business channel without outsourcing.

"It is very important not to worry about the difficulty of rationing the benefits of the operation companies, but also to implement and implement the policies of the brand enterprises more quickly and conveniently."

Zhang Yongfa told reporters that at least when we decide to do a series of activities or find business opportunities, we can make our own decisions in terms of price and commodity adjustment without having to waste time coordinating with the operation companies.

In addition, in Zhang Yongfa's view, there is a big difference between authorizing others to operate and running their own businesses.

"That is, when we have observed that some layout designs may be hot, we can make the order quickly, and assume the risk of inventory. If we do well, the profit is our own; but if the operators look at some layout shoes to order, the profits will be their own, and they are not related to the brand enterprises. If we look at the products and sell the products, the inventory will still have to be borne by the enterprises. Such a business is not cost-effective."

Zhang Yongfa told reporters this.

Besides, in Zhang Yongfa's view, another important reason why the Hobbit bear can achieve such a good result is that he really regards the Internet as an important channel to operate.

Most of the traditional children's shoes brands do not really regard the electricity supplier as a key channel to operate, but as the inventory digestion channel, that is, the legendary "sewer".

"The biggest difference between the two is that the online sales of traditional brand enterprises will surely win the price, but it is also because of the low price factor that the format can not be repeated after the inventory is digested."

Zhang Yongfa analysis, because the price of stock shoes is low, there is no profit in general, but if the stock shoes are sold as explosive products and sold out, enterprises will not be able to put them into production again, so their future will be greatly limited.

After all, they can't tell whether the shoe is sold well because of its selling style or because of its low price.

And Harbin bear children's shoes, the main channel is to operate the business channel, so all online products are new products, if the new product is a burst of money, enterprises dare to re order production, and consumer trust for Harbin bear children will be higher.

The most important thing is that the business channel is in its own hands, and the development of the brand will be more secure.

"In our own hands, we dare to develop more products, whether they are the main categories of cloth shoes, leather shoes, outdoors, sandals, sports shoes and so on.

As well as the introduction of children's clothing category in the later stage, we all know the voice and demand of the first tier market.

Zhang Yongfa said.

Seeking offline channel layout

In the planning of Habib bear, the status of the Internet is to be consolidated, and the opening of entity terminals under the line has also been put on the agenda.

"Now, because we have good reputation on the Internet and have a great influence, it is easy for us to solve the problem of expanding the online agents." after all, this is the age of the Internet. The agents have seen the prospect and brand influence of the Habib bear. Many of them are automatically coming to the local market under the agent line.

Zhang Yongfa said, now, the three words of "Habib bear" have been increasingly concerned in the same industry. This is a good thing and a pressure.

Online, hubby bears choose Zhengzhou as a breakthrough.

"In the past few days, we set up a branch in Zhengzhou, Henan, and decided to operate the Zhengzhou market as a model market. This year, the main market will be hubby bear shoes in the high-end shopping malls and department stores, so that more consumers can buy hubby bear shoes in the department stores."

Zhang Yongfa told reporters that the company first made the market and then copied it as a model market.

So, other

There is no reason for the agents to say that the market is not good enough.