New Media Marketing Analysis In The New Marketing Era (1)

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In the era of pluralism and change, all kinds of marketing modes and methods are flooding the market, and the operators are dazzled.

But the general trend can be seen that marketing is no longer a single skill. Marketing is an innovative strategy.

With the change of consumers and the change of the market, marketing is in a great pformation era.

This era is constantly turning inward and changing to the initiative and interaction of consumers.

For example, the mobile communication tool has become an intelligent mobile terminal. The Internet has changed from simple browser reading to highly intelligent interactive platform. Traditional TV is moving from the analog era to the digital age.

The changes in the use of tools have a huge impact on the direction and change of marketing.

The advent of the digital age has shifted the main body of marketing.

From family to outdoor, bus, railway, subway, special line bus, outdoor advertisement.

Advanced TV advertising production

This course, by presenting the process of TV advertising production, helps you quickly master the skills of TV advertising production, so as to help enterprises achieve the maximum strength of advertising sales and establish the preferred brand position of products in the minds of consumers.

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Display and other outdoor public carriers have gained a new marketing mode.

In the past, most of the television broadcast on these public carriers was produced by the corresponding advertising companies. The content was single and the speed of updating was slow, and the attraction for advertisers was very limited.

The technology of high quality and digital pmission of digital TV brings new opportunities for marketing communication of public pport, railways and buildings.

For example, Dopod, the leading smartphone manufacturer in China, recognizes the opportunities for digital TV's rise to audience diversion and segmentation. Therefore, starting from its product D600,

In building advertising, especially in the marketing of S1, the "reading" crowd of the advertisement and the target consumer group of S1 highly agree with each other and play a great role in the promotion and sale of S1.

The advertisers combine the TV programs with their advertising information through channel control and broadcast program information change, which not only meets the needs of passengers but also realizes their own advertising value, and the satellite digital information pmission creates a television terminal and forms a new communication channel and formula.

In traditional media of television, traditional ads adopt mandatory advertising, especially when the number of channels is limited and the content resources are insufficient.

With the popularization of digital TV technology, the number of channels has increased exponentially, and TV programs have been constantly subdivided, and the balance relationship between advertisers and audiences has changed.

Coupled with the emergence of some new technologies, such as PVR,

With the help of new technology, we can evade and filter advertisements, and traditional hard sell advertising forms are challenged.

Under such circumstances, advertisers must develop new marketing strategies to deal with such challenges, and placement advertising is one of the most popular ways.

In the United States, product placement has become an important form of television media. According to the US media week survey, advertisers invested more than $400 million in program production and placement on six major TV networks in 2007.

Industry analysts predict that in the next 3~4 years, more than 75% of prime time will be flooded with product placement.

An important reason for this development is that the change of television media forces advertisers to innovate their advertising methods.

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In the era of digital TV, the audience has the strong choice right to accept and reject information, so advertisers can no longer use the compulsive way of advertising communication as they used to. They must find new ways of communication and imperceptibly pmit information to the audience. As a new marketing communication tool, implantable advertising, organically combining product, idea, information or brand, with embedded programs and TV dramas by means of tacit means, can reduce the audience's resistance to advertisements and achieve the goal of conveying information and brand building imperceptibly. This is also the reason why placement ads are valued in the digital TV era.

With the continuous integration of various information carriers, television, mobile phones and the Internet will gradually form a complete information encirclement network.

Advertisers must attach importance to the new impact and opportunities brought about by this technology development to TV advertising, and make timely marketing strategies to deal with this change, so that we can win the opportunity in the future market development.