What Are The Sales Skills Of The Clothing Shopping Guide?

Because the clothing shopping guide representatives directly contact with customers, every move, every word and action is directly related to the customers' feelings about the clothing stores, and because the customers are the direct distributors who represent the source of life, the clothing guide representatives must be informed of the advantages and disadvantages of the clothing stores, goods and their own. Therefore, the importance of the customers to the clothing stores and clothing shopping representatives is self-evident.

Customers' favorite clothing guide representatives have the following characteristics:

Neat appearance

2. Be polite and patient.

Cordial, warm and friendly attitude, ready to help others.

Provide fast service.

I do my best to serve Chr (34) Chr (34).

I can answer all the questions.

Convey correct and accurate information.

Describe the characteristics of the purchased products.

Can make constructive suggestions.

Care about the interests of customers and urgent customers.

Help customers make the right product choices.

Listen patiently to customers' opinions and requests.

Remember the preferences of old customers.

It should always be remembered that every customer is my good friend. I should be glad to help him and help them with the purchase of goods. It is my duty to make the best of them. I can not deceive good friends, nor do I neglect my good friends, nor can I force them to buy certain kinds of goods.

Clothing shopping guide represents the high and low quality of their own, the good and bad service skills and service attitude is one of the most important factors that affect the service level of clothing stores.

Therefore, the new clothing shopping representative should receive at least eight basic knowledge training before going to work.

1) know the company (clothing store)

In order to fully understand the history of the company, what honor has been received, product development and quality management, the contents of after-sales service commitments, and the future development direction of the company, etc., besides, the relevant market knowledge, market circulation and other related knowledge should also be covered.

2) understand the industry and common terms

A full understanding of the company and industry knowledge can not only increase the sense of belonging of the clothing purchasing representatives to the clothing stores, but also increase the confidence of the representatives of the clothing purchasing agents in dealing with the sales service, because these two knowledge are very important auxiliary sales points.

3) product knowledge

Product knowledge is the basic point in the introduction of sales service.

Therefore, clothing guide representatives should keep firmly in mind the basic knowledge of name, type, price, characteristics, origin, brand, manufacturing process, material, design, color, specifications, popularity, promotion points, use methods, maintenance methods and so on.

Remember, product knowledge is vital.

4) competitive products

During the work process, the clothing purchasing representative should use his spare time to pay attention to the actions of competitors (similar products and substitutes) at the same time, such as sales, sales methods, market activities, price changes, new products listing, personnel changes and so on, and report them to the store manager in time.

5) work responsibilities and work standards

Only when you have a thorough understanding of your job responsibilities and work standards, pay attention to your appearance and dress and dress, can you serve the customers well.

6) understand customer characteristics and purchase psychology.

Because of the individualized and differentiated consumption needs of consumers, the clothing guide representatives should understand their needs and ideas from the standpoint of customers. Only by fully understanding the characteristics and psychology of different consumers can they provide better life advice.

7) sales and service skills

To become a good representative of fashion buyers, we must have a new understanding of sales work, and we can not always stay in the narrow sense of traditional concepts.

We should strive to learn and flexibly use basic terms, coping skills and handling customer complaints when receiving customers.

8) common sense of display and display of goods

According to the color and display characteristics of commodities, or by adopting a strip or contrast display method, we can enhance the aesthetic feeling and texture of goods, so as to stimulate customers' desire to buy.

Therefore, clothing guide representatives must know how to use colors, composition and lighting to match the volume, shape and appearance of the products for the most attractive display.