The Clothing Store Takes A "Promotion Channel" To The Supermarket.

The promotion and design of the vast majority of clothing stores in China are very unscientific, and even the understanding of the word "promotion" is not thorough enough, and the effect of sales promotion is not good enough.

So, what is the real meaning of promotion? How can sales promotion produce better results?

Remember the last time I went to the supermarket, why did I go there?

Usually, there are only two situations. We will decide to go shopping in the supermarket.

One is to have a dinner after dinner and to hang out with family members; the other is that the toothpaste is running out.

No matter whether you are wandering or planning to buy a box of toothpaste, when you finally come home, you always come back with a bag full of trophies.

Looking back at the past ten supermarket shopping experiences, 80% of the goods were not planned before they were purchased.

The supermarket generally does not have the shopping guide voluntarily pulls us to recommend, encourages us to purchase, completely is decided by ourselves to throw these 80% goods into the shopping cart.

Have you ever thought that if clothing store customers, 80% of the people who came in, had a sudden purchase because of some marketing strategy, what a wonderful thing! So what exactly did the supermarket do? This is a topic worthy of our in-depth study.

First, let's review the shopping process in the supermarket.

At the entrance, we usually push a shopping cart, toothpaste is clearly displayed on the two floor, but we never go straight to the two floor, but slowly stroll around.

When I just walked to the entrance, I saw a bunch of fresh apples. The original price was 6.99 yuan, the current price only needed 5.99 yuan. I think there were not enough fruit in my house. So I put a few bags in my hand.

When weighing up, the grapes in front are also being promoted, as well as mangoes, watermelons...

Unconsciously, it has already spent 50 yuan in the fruit area.

Go ahead and go in the direction of toothpaste.

It turns out that coke, bread, napkins and detergent...

Every category has one or several products. It seems to be crying out at a loss, so even though there is a family or no need at all, you are also "self deception" - anyway, it will not be wasted if you buy it cheap.

The last step is to wait at the cashier's desk.

When.

Beneath the chewing gum, there were condoms on display.

The condom has been used for only half a month at home. There is a promotional product wrapped in adhesive tape to buy a box of 12 suits and 3 boxes of experience suits.

Simply, use up ten days to run out of your house and take another box.

Oh, yes, before making any intimacy, be careful not to let bad breath affect the mood of both sides, and a box of gum with a price of 8.9 yuan and a current price of 8.5 yuan.

In fact, the last link is not the last step. When the money is paid, the cashier will tell us that we can only buy a 200 page colorful magazine with a $5 increase.

So we took a thick and heavy magazine home and never turned it around.

No matter what our income and consumption habits are, after all, when most people enter the supermarket, 80% of the goods are bought in advance without buying ideas.

In addition to the full range of supermarket products, more important is the various promotional activities of the supermarket, so that consumers always think that the price is cheap, very cost-effective, no purchase is lost.

Most people go shopping in the supermarket, and 80% of the goods are temporarily decided in supermarkets.

Even some female consumers will buy some products that can not be used because of sales promotion. Some elderly consumers will spend less than half an hour in order to spend less than 2 cents on eggs.

Then, what are the promotional places in the supermarket that are worth learning from the clothing store?

1. posters: promotional posters in supermarkets are usually very conspicuous and concise.

Usually they are yellow or white background, the original price of a small font, the current price figure of a large font.

On the one hand, customers can get the most direct understanding of the benefits they can get. On the other hand, there is a price comparison that makes customers feel cheap, resulting in impulsive consumption psychology.

This is in line with the sales promotion principle - fast delivery of information.

2. stack: General promotional products will display a huge stack, usually more than 5 times the average brand product.

Such a stack creates a good atmosphere for promotion, which is easy to stimulate consumers' desire to buy.

3. display: in the same category of display area, promotional products are usually displayed in the most golden location, allowing customers to quickly find promotional items.

4. promoters and broadcasting systems: there will be promoters in certain commodities, and customers will continue to shout after sales promotion products, and supermarkets will continue to play promotional messages.

These voices constantly "rape" the ears of customers, greatly increasing the probability of business.

5. Music: pop music or seasonal music is often played in supermarkets, which can delight the mood of customers and increase the possibility of paction.

6. promotion design: supermarket promotion is mostly the simplest pricing formula. Such a promotion plan is simple and effective, and the fastest price comparison between customers, the purchase decision is also the fastest.

7. promotion of information dissemination: many large supermarkets will print promotional information manuals, or even send them to the residents' mailboxes, and there will be these manuals at the entrance to the supermarket.

In front of the supermarket, there are usually a lot of big poster announces the promotion information in the shop.

8. contrast: almost every category has so-called promotional products, and only a few products are involved in each category.

This will lead to a contrast.

In fact, customers do not buy "real cheap", but buy the feeling of "taking advantage of the cheap". Contrast is the best way to show the feeling of being cheap.

Once, when I went to a clothing store to pay for clothes, the cashier told him, "all the 2 items you buy are 20 percent off."

"Ah, I knew I'd pick 2 more."

So I asked the staff why there were no promotional posters outside the shop, and they said they didn't want to put it on purpose.

Many clothes shop promotions are like this, customers have decided to pay, and do not know that there are promotions.

That is to say, even if there is no promotion, customers will buy it, and such a price reduction will be given away.

Compared with the above eight aspects of supermarket promotion, clothing stores can use at least six or seven points, but in fact, they are useless or useless in many ways.