How Many Details Should We Pay Attention To In Clothing Store Sales?
A consumer from a shop can feel the sales atmosphere of the store and score the service for the shopping guide. After expert certification, if the consumer is satisfied with the first impression of the store, the consumer will maintain this good mood for 10-20 minutes, which can make the shopping guide introduce the product. If the first impression is not satisfied, the consumer's bad impression on the store will last for about 40 minutes, so the next work will be very difficult.
So
store
It is very important for the guide to greet customers from the very beginning. Sometimes, we sometimes make mistakes even in our store sales process. These are unintentional mistakes. We should avoid them so as to raise the turnover rate of the stores.
Let's look at some of the details that must be avoided during the sale of the store.
Affirmative
tone
To replace the negative tone.
From time to time, I would see the guide of the store greeted my customers with a smile, and said, "Sir or Madam, welcome to come, please take a look." this is a very common mistake in the daily work of the shop guide.
What is "casual look", customers will think, so this store has nothing I can choose, and if there is nothing I can choose, then I will go to another store.
"Sir / madam, please come this way. This is the new wine that my company has just arrived. This year it is a best seller". This is the right way to tell customers that the company has a new listing, and then use this opportunity to introduce the new product.
Of course, there is also a case when customers first enter the shop, they often hear the shopping guide calling "welcome to the restaurant" far away. When they see a customer trying to see a brand of wine, they hear the guide member say, "this is the new style of the company."
"This will not frighten our customers. Customers will think," this shop is something that can't be touched "and give up the choice of goods in the store.
The shopping guide can smile and nod when he is busy. He welcomes the arrival of customers. When customers like a certain item, when they haven't greeted a customer, they should not yell at the side. Customers can choose first, and when they ask questions, we are giving answers.
use
Request type
Tone instead of imperative tone.
"Look over here" (command tone).
"You try it" (commanding tone)
"Please come here to see" (request tone).
"Please go to the fitting room and try it to see if it fits well" (request tone).
In the process of selling, our first line shopping guide often fails to notice the tone of their communication with customers. These commanding tones bring harm to customers. The imperative tone is obsessive-compulsive, which makes the customers feel uncomfortable. Customers come to the store to enjoy the service, rather than to get angry with us. The salesperson should use the command tone as little as possible in the daily sale process, instead of using the request tone, "please," "please" and so on.
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