Clothing Opening Strategy: Giving Customers A Reason To Pay The Bill

With the emergence of more and more diversified shopping platforms, customers in the shopping process has become more rational, often in a clothing store for a long time to choose clothes, but finally failed to make a few large orders.

Many shop owners are complaining that business is becoming more and more difficult.

Clothing business strategy: in the end, how can customers willing to take out their pockets to spend?

In today's knowledge-based economy, soft power has become the foundation of competition in all walks of life. In terms of soft power of clothing stores, it is the management of store image, display collocation technology and Research on consumer psychological consumption.

When a guest comes to your store, as a shopkeeper or even a small shopping guide, you must have the ability to analyze customer reminders, then recommend them with professional eyes, and then guide consumption.

One thing that must be kept in mind in this process is that the guest is not the cheapest, but the most suitable one.

According to statistics, customers who get good experience in the process of trying on clothes will buy them 80%.

Next, we should talk about giving customers price surprises appropriately.

It should be noted that the so-called price surprise is not a cheap sale of your goods, or a frequent discount sale.

Per person

Before entering the shop, they will make a false impression of the clothes sold here according to the decoration and furnishings in front of the store.

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When they feel they can accept it and decide to go into the shop to have a look at the clothes, they find that the price is only half or less of their price. Do they worry that they will not buy more?

similarly

Some people are still fighting with customers for dozens of fast prices, and they are worried that the guests will run away. Some people can easily make a few single, hundreds or even thousands of bills a day.

It's not because of unfair fate or your lack of resources.

But when others are changing their way of thinking, you still stay where you are.

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"Like to say, do not like to listen" is one of the weaknesses of human nature. Listening attentively to the customers' words is absolutely correct. Only by listening to the needs of the customers can we serve the customers better and let the customers willingly pay the price.

So how can I listen?

(1) be patient to listen to the customer.

(2) concentrate.

Listening to people is also a learning skill. When a customer speaks too fast or does not conform to the facts, the operator or salesperson must not be absentminded, nor can he show an impatient look.

Because once the customer finds that the operator or shop assistant is not concentrating on listening to his or her own speech, the operator or shop assistant will lose the trust of the customer, resulting in the failure of the sales.

(3) do not listen blindly and ask questions appropriately.

When a customer is speaking, he or she should be patient. In principle, no interruption should be heard, whether listening or not, but it is more effective to ask questions in a timely manner than to stand on the side.

A good listener is not afraid to admit his ignorance, nor is he afraid to ask questions to customers, because he knows that this will not only help customers to figure out the clues, but also make the conversation more specific and vivid.

In order to encourage customers to speak, operators or shop assistants should not only use their eyes to encourage customers, but also nodding their heads from time to time to show their approval.

For example, "I see what you mean", "you mean..."

This is a good idea, or simply "yes", "yes" and so on.

(4) we must recognize the needs of customers.

Customers often put forward some opinions or questions when choosing goods. The operators or clerks must make the opinions of customers published, so as to understand the needs, solve problems and clear up difficulties.

Before operators or shop assistants understand the real needs of customers, they must find out topics so that customers can keep on talking. This will not only avoid misunderstanding in listening to fragment language, but also operators or clerks can observe and understand their real needs from the content, tone, expression and body movements of customers.