Wenshang Textile And Garment Industry To Create E-Commerce, "Tide Economy" B2C Rise

"After a few years, e-commerce will be thoroughly integrated into the blood of all enterprises and become part of the daily operation of enterprises." Li Zhipeng, general manager of silk clothing in Wenshang County, was moved by Ma Yun's remark. He told reporters confidently: "silk garments are mainly materials. machining OEM is the main product with low added value. Now we have established an e-commerce company not only to cultivate our own brand, but also to increase our revenue. " The emergence of e-commerce has enabled the company to have 42 stores, including Taobao C store, Tmall morning dress flagship store, Jingdong morning dress mall, integrity and so on. The products are mainly middle and high class women's clothing, with stable operation conditions, with an average daily sales volume of 150 thousand yuan.

In order to further speed up industrial transformation and upgrading, and promote economic quality and efficiency, Wenshang County actively explores new e-commerce marketing mode, and promotes the Informatization Integration of garment processing enterprises, thus realizing the strategic transformation of textile and garment enterprises from raw materials processing, OEM production to scale expansion and independent brands, and creating a famous domestic brand clothing production base.

　　 "Saddle up" e-commerce debut

In promoting the development of e-commerce marketing of garment industry, Wenshang County continuously explores how to help enterprises "help and send a journey" to enhance the electronic business of enterprises. Business affairs Understanding. Since the beginning of this year, Wenshang County has organised 5 symposiums on textile and garment enterprises, and has gone through 18 surveys in more than 300 textile and garment enterprises across the county to get a thorough understanding of various marketing modes of textile and garment enterprises. Combined with the characteristics of enterprises, we put forward the mode of "government guidance, market operation and enterprise lead singing", and invested 500 million yuan from Agel Ecommerce Ltd to build an international clothing e-commerce center. The center includes the clothing exhibition experience center, the electronic commerce center, the clothing research and development design center, becomes the comprehensive public service platform which integrates the clothing display experience, the network business office, the personnel training, the enterprise growth hatch as one body, is one of the ten big electronic commerce bases in the whole Province. Among them, the clothing exhibition experience center mainly focuses on displaying independent clothing products, creating a good atmosphere for experience and enhancing the confidence of upstream and downstream merchants. The e-commerce center is mainly responsible for the operation of the Tmall flagship store and franchise store, which is responsible for training exchanges, business incubation, intermediary services and so on. The clothing research and design center mainly provides clothing research and development, design, printing, engineering analysis and auxiliary tools development for garment enterprises in the county, making up for the short board design and development of small enterprises, promoting the sharing of garment designers and R & D equipment, and playing an important role in improving the production level of the whole county. In addition, the county also provides logistics bases in the area where e-commerce centers are located, collaborating with the surrounding logistics centers, and establishing logistics guarantee system for textile raw materials, equipment and accessories and products.

Brand strategy marketing space development unlimited

Integrate advantageous resources and get rid of extensive ones OEM To accelerate the transformation and upgrading of brand clothing is the only way for Wenshang County to develop textile and garment industry. In Wenshang County, "take the opportunity to make a living", vigorously promote the "independent brand building project", with innovation as the driving force, the project as the carrier, and the market as the guide, with the aim of increasing the market and improving the quality, encourage enterprises to increase brand innovation, and work out a feasible brand strategy plan. We should give full play to the advantages of the products, such as the desire of heaven, the posture of the morning, the pride of all China, the good clean, the love ice man and Zhou Feng, and take the brand as the leader to drive the overall development of the county's textile and clothing industry.

Nowadays, e-commerce in Wenshang County has a "big name". The county has decided to cooperate with the Internet marketing giant "Taobao Tmall mall", promoting the transformation and upgrading of traditional garment enterprises with the name card of Tmall's Wenshang Museum. With the goal of supporting the development and growth of e-commerce enterprises, we have focused on creating a platform, two bases and three centers. One platform is the public service platform of clothing e-commerce, two bases are e-commerce training base, e-commerce business incubator base, and three centers are garment experience center, clothing electronic sales center, R & D design center. At the same time, we should actively promote the external publicity of enterprises, attract users' attention, and create data "big flow and large visit". At present, more than 100 garment enterprises in the county have created at least one brand of their own, and sales orders have increased by a large margin. 30 clothing companies such as silk clothing, Zhou Feng clothing and 77 costumes entered the clothing display experience center, and settled in 5 large-scale e-commerce enterprises. The annual sales revenue of garment industry will be increased by more than 1 billion yuan.

Cluster development, industrial economy expands and expands

The development of the international garment e-commerce platform in Wenshang County has promoted the transformation, upgrading, quality and efficiency of the textile and garment industry, and has also promoted the development and expansion of the enterprise cluster. Wenshang County will include the textile and garment industry in the "five major characteristics of industrial cultivation project", focusing on supporting cultivation, relying on the textile and garment characteristic industry town and collaborative processing area, through the internal lead foreign joint venture and joint venture cooperation, to enhance the overall strength and level of the industry. Relying on the clothing e-commerce platform, we will strive to expand the leading enterprises such as Yi Tian Rong, Ruyi Ru FA, AI Si Jie, Jin Dao dress, beautiful dress, Wan FA dress and so on, and guide enterprises to rely on the great alliance and attach importance to the "marriage" with UNIQLO, ZARA, Metersbonwe, Nike and other large enterprises and big brands, thus achieving scale expansion and "win win" of quality brands. This year, Wenshang County has concentrated on the five characteristics of salt and coal fine chemicals, textile and clothing, construction machinery, electromechanical energy saving and power generating units. The characteristic industry has become an important support for the upgrading of Wenshang industrial economy. In the first three quarters, the five major industries achieved sales revenue of 10 billion 910 million yuan and profits and taxes 1 billion 180 million yuan, accounting for 80.2% or 80% of the total industrial scale above the county scale.