Apple Expansion Of Brand Layout Triggers Fashion Talent Leaving

Apple, the current network marketing director Musa Tariq, is the backstage driver of Burberry Prosrum 2012 using social media live broadcast in spring and summer.

Apple without the leadership of jabbos is about to enter a new era. Both business promotion and product competition are faced with many pressures from big factories such as HTC and Samsung. Therefore, the current president, Tim Cook, is thirsty for talent. As we all know, the trend of talent looting has spread all over the way to the fashion industry. From 2013 to this year, many of the fashion heavyweights have shocked many people. Perhaps the public is still wondering how the two completely different fields of fashion and technology should be linked together. But by the following cases, the decision made by these talents is quite precise.

In July last year, we first knocked off the top of the fashion industry to Apple, the former CEO Paul Deneve of Yves Saint Laurent. Tim Cook personally appointed Deneve as vice president, specializing in Apple's special projects. In the fashion industry, Yves Saint Laurent, Nina Ricci and Lanvin have been regarded as veterans. The biggest achievement is to recommend Hedi Slimane to the post of Saint Laurent creative director. But in fact, he has deep roots in the technology industry. Not only does he have a master's degree in science and technology management from University of Denver, but also silicon valley Many new companies offer professional advice on management information. Most importantly, from 1990 to 1997, Deneve worked in the Apple European Department and was responsible for marketing management. At the same time, cross the experience of 2 fields of technology and fashion has become a major reason for this Deneve being promoted by Cook. In addition, in early August of this year, another Yves Saint Laurent chief executive also jumped Apple. Catherine Monier, Europe's president, announced its formal accession to Apple and will work with Deneve to promote the sale of wearable technology products.

Paul Deneve is leaving Yves Saint Laurent to switch to apple, and is ready to take the lead in promoting wearable technology business.

After Yves Saint Laurent lost 2 generals in a year, another notable example is Angela Ahrendts leaving office Burberry. CEO 。 Burberry's predecessor, CEO Angela Ahrendts, officially took over the position of vice president of Apple in May this year, becoming the highest ranking woman in the company, in charge of the global retail marketing business. With the experience of leading the spanformation of Burberry, we have to make bold changes in order to change the marketing strategy of Apple. Among them, the marketing operation of the network community, the shopping experience of the users, and the development of the Chinese market are all the focuses of her attention. Even Apple's shareholders expressed support for Ahrendts's accession. When she took office the first day, the stock rose 7.12%, and it was an alternative welcome.

Angela Ahrendts spanferred to Apple news, sensational fashion, science and technology two major areas.

Third pieces of Apple key personnel change news, from the LVMH group under the watch brand Tag Heuer, vice president of sales Patrick Pruniaux is leaving the original position, to Apple is responsible for iWatch business sales. Apple's iWatch, without the leadership of jabbos, needs to launch a new product and win a hit. It is not a small challenge for consumers, but also a strong enemy such as Samsung and Google. Examining the Linkedin account of Pruniaux, he can find that he has been working for the LVMH group since 2000. business All of them are about marketing, especially for the business of watch and clock products, which is just in line with the wearable technology trend of the whole technology market. Apple expects to make full use of Pruniaux's experience and connections in the elite watch and clock industry to integrate its iWatch into quality, technology and technology.

Apple hopes to take advantage of Patrick Pruniaux's long talent in watch business and promote iWatch business.

As mentioned earlier, Ahrendts hopes to enhance brand interaction with consumers on the social network, thereby enhancing brand loyalty and Enhancing Internet publicity. Therefore, the accession of Nike global community director Musa Tariq has become one of the right-hand assistants in this field. Compared with other technology brands, Apple's social media influence does not seem as far-reaching as Samsung and HTC. In order to improve the situation, Tariq was recruited by senior executive Ahrendts, and the two came to work together with Burberry's old colleagues to jointly spanform the brand's network image.