"Hai Tao" Has Become The Focus Of "Double 11" Mainstream Electricity Supplier.

Once upon a time, some overseas brands were widely embraced by domestic consumers, and overseas purchasing became a "force" that could not be underestimated online shopping.

However, as the "Hai Tao" army grows stronger and stronger, the electronic commerce website is finally unable to stop, and this business is officially expanded.

It can be seen that from the beginning of this year's double eleven, domestic consumers can directly purchase overseas goods through Tmall.

At the same time, Amazon China recently announced that it would try to operate "offshore outsourcing" in double eleven ahead of schedule.

As big business brands have set foot in "Hai Tao", large-scale procurement is not only more favorable for price, quality is guaranteed, but also better protect consumers' rights and interests.

However, for the individual and electric business enterprises who are buying and purchasing, the entry of big business will bring about changes to the existing mode, and even affect the pattern of the electricity supplier field.

Electricity supplier "Hai Tao" VS personal purchase

background

"Hai Tao" has grown in size and electricity providers have increased overseas direct purchase.

One of the highlights of this year's double eleven is globalization.

In October 30th, Tmall announced that this year's "double eleven shopping Carnival" will expand worldwide and become the first global "

"

By shortening the traditional supply chain through Tmall global direct picking, consumers can enjoy the most fresh and seasonable high-end products from seven continents and five continents in the world, including the first American banned brand of new citrus orange, the Boston lobster, the Australian fresh milk, the GAP, ZARA and other global brands.

Also landed on Tmall double eleven.

In fact, "Hai Tao" is becoming the focus of this year's "double 11" mainstream electricity supplier.

China announced in October 29th that this year's "double eleven" will play the leading role in international brands, and today it will open overseas six major sites, direct mail service to China, which indicates that Amazon is pulling the offensive.

Amazon China responsible person said that after the opening of the direct mail business in China, consumers can enjoy a total of about 80000000 international products from Amazon, USA, Germany, Spain, France, the United Kingdom and Italy.

At the same time, Amazon China began trial operation of "offshore outsourcing" services, consumers will have the opportunity to buy the Amazon products and enjoy the simultaneous price.

According to the monitoring data of EnfoDesk Analysys think tank, from 2010 to 2013, China's overseas shopping pactions increased from about 10000000000 yuan to more than 80 billion yuan.

According to the data from China Electronic Commerce Research Center, the scale of "Hai Tao nationality" in mainland China has reached 18 million in 2013.

It is estimated that by 2018, the number of "Hai Tao nationality" in China will reach 35 million 600 thousand, and the scale of "Hai Tao" will reach 1 trillion yuan.

Analysys International, a well-known analyst, believes that "Hai Tao" has met consumers' demand from price to personalization, leading to the recent layout of online shopping by e-commerce giants, such as Ali online Tmall international, Jingdong online shopping, and "Hai Tao" will become a new driving force for future growth of online shopping.

Price

Personal purchasing cheap advantage gradually disappear

Consumers who are keen on overseas purchasing are generally willing to buy overseas high-quality goods at low prices.

Therefore, the major e-commerce providers have arranged overseas direct purchase, and are deeply loved by consumers.

Take the American retail giant Costco supermarket on October 12th as an example. Before the double eleven, the Kirkland nuts and cranberry dried by Tmall Costco international flagship store were the first to become "exploding" products: they sold 3 tons of nuts and nearly 1.5 tons of cranberry dried on line for three days.

Reporters at Costco Tmall store saw that a 1000 mg 500 piece of Kirkland rose fruit vitamin C was priced at 99 yuan, while the Taobao seller price was generally over 120 yuan, and the cheapest one was 109 yuan.

However, the goods are now off shelves.

Take the snack Ocean Spray original imported Cranberry dry 1360 grams as an example, the price of Costco is 85 yuan, and the double eleven pre-sale preferential price is 59.9 yuan.

In addition, Cetaphil Canada imported mild cleansing milk two bottles of 591 ml only 159 yuan, the price of a bottle is 79.5 yuan, and the price of the single bottle in Taobao shop to sell 78 yuan to 168 yuan.

However, the reporter also noted that the price advantage of some international famous Tmall flagship stores is not obvious, even more expensive than purchasing.

For example, the ZARA men's double woolen coat is priced at 1999 yuan in Tmall store, while the price on Taobao is 1800 yuan.

For example, Estee Lauder facial essence ANR special moisturizing Muscle Repair Essence 30ml (anti wrinkle small brown bottle), the official flagship store sells for 660 yuan, while Taobao sells the cheapest only 260 yuan, the most expensive is 795 yuan.

"In fact, apart from the price, personal overseas purchasing also needs to bear the risk of genuine goods, and we have to consider whether it will be subject to taxation." often in the online "Hai Tao" Guangzhou white collar Xiaoya said that if the price difference is not large, it is more inclined to choose the online flagship store with quality assurance.

According to the news, WAL-MART Sam's member store is also paying close attention to the Costco's dynamic in Tmall. It is very likely to choose Ali and make efforts again in China.

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Postage

Small sellers can not afford big business policy preferences

However, for some Taobao small sellers, more and more large supermarkets like Costco enter the domestic electronic business platform, which means that their purchasing orders are directly affected.

Sophia, an overseas Chinese living in Seattle, has done a good job just now, and now she has opened a shop in Taobao.

"We usually buy directly in the US stores, and if the US retailers directly enter the domestic electricity supplier platform, with the advantage of procurement and postal tax concessions, the price will definitely have an advantage."

Sophia told New Express reporters that the impact will be relatively large for some vendors who are just beginning or have no price advantage in their own channels.

Sophia pointed out that at present, domestic consumers purchase goods overseas from abroad, and they need to spend three parts, including commodity price, freight and postal tax.

Compared with procurement advantages, postal tax is the key to lowering the price distance between overseas direct purchase and overseas purchasing.

It is understood that the original trade import mode "Customs + value-added tax + consumption tax" provisions, even if trading companies to relatively cheap packaging method to find freight forwarding company customs clearance, all kinds of taxes, costs and other costs are also very high, which is the main reason leading to the general high price of domestic imports.

But thanks to the opening of the domestic cross-border electricity supplier import bonded mode, customs offices only levy postal tax on these commodities.

"Postal tax usually has a discount rate of 30%, and different categories of tax rates are different. If you want to pay less than 50 yuan, the tax will be exempted."

Sophia said that with the smallest Coach package as an example, if the Chinese express with lower cost, the freight cost will be RMB 79 yuan, and it will cost US $10 at the time of customs clearance. This is the main cost of individual purchase. But considering the large group's collective pportation cost is lower than that of the individual, even if the postal tax is added, the standardized commodities sold on the overseas channel of the electricity supplier still have price advantage compared with the "Hai Tao".

Alibaba group COO Zhang Yong told reporters before the new express that through the bonded mode, first of all, the cost of overseas brands entering China was greatly reduced. Secondly, the logistics cost could be further reduced by 80%-90%, coupled with ALI big data to assist in the selection of products. All of these will be reflected in the pricing of products, and domestic consumers will be able to buy products that are more cost-effective than overseas.

Delivery

The big business will shrink for a few days to a few days.

In Sophia's view, timeliness is not the same as individual purchase.

The biggest problem of purchasing is that there are two ways of logistics. Usually there are two ways to buy and return to China. One is the formal way of UPS and FedEx, but the price is very high, and the general customers will not choose to buy it. The other is to take the Chinese express, and the price is relatively low.

However, the pport cycle of Chinese express is very long, and the speed is two or three weeks, and the slow one or two months are also possible.

Sophia said that if there are special circumstances, such as entering a port with the container of Amazon, clearing customs will clear the large customers first, and then clear the small customers. The speed of customs clearance will be greatly slowed down.

It is reported that shop No. 1 also entered the Shanghai free trade area in December 2013 and laid out cross-border e-commerce business.

In September 2014, shop No. 1 formally launched the "1 sea shopping" project.

Through the mode of bonded imports, shop No. 1 can centrally purchase in advance, and ship goods directly from abroad to Shanghai free trade area through bulk shipping or air pportation.

After placing orders, the goods can be shipped directly from the bonded warehouse after customs declaration and inspection. The speed and convenience of delivery are better than that of foreign direct mail. Consumers can receive goods within 2 days after placing orders.

In October 30th, Tmall International announced that during the double eleven period, it has already opened up cross-border electricity supplier data with government departments such as Hangzhou, Ningbo and Guangzhou three customs offices.

When consumers place orders at Tmall international, the order information will be synchronized to the customs information system for the first time, and the system will immediately calculate the taxes and fees according to the price of commodity categories.

As long as consumers pay through Alipay, order information including logistics information will be displayed synchronously in the customs system.

When the goods arrive at the customs, the customs information system automatically pfers data to clear customs quickly, thus greatly improving the efficiency of customs clearance.

Under the overall optimization, the delivery cycle can be reduced from the original 15 days to less than 72 hours.

Background

Differentiation to make effective supplement to big business

The big business platform continuously squeezing the living space of individual purchase, is there any way out for the buyers who have no scale advantage? Sophia is still more optimistic. "I am more free and flexible, and can be a kind of big business platform."

Admittedly, after the introduction of overseas chain brand, the purchasing cost of overseas purchasing has no advantage. However, as compared with the price comparison between overseas direct purchase and individual purchase, some of the giants who have entered the Chinese market are still more expensive than individual buyers.

Insiders say that for the giant that has entered China, it has its own pricing strategy, and the price of overseas direct purchase is too low, which is bound to upset the pricing of China's offline market.

For example, Burberr