Jin Yuan, New Lufthansa MALL Keeps Pace With The Times To Build Intelligent Shopping Centers

Jin Yuan's new Lufthansa MALL introduced the largest indoor commercial interactive screen on the eve of "eleven". Then, a series of interactive devices such as smart phone gas station, smart phone photo printer, LED electronic guide and member service machine will also be put on the two level "intelligent experience Plaza". Jin Yuan's new Yansha MALL will provide consumers with the most intelligent new experience of family life with the new business model of intelligent experience.

In the past year, one of the important initiatives of Jin Yuan's new Yansha MALL in electronic marketing is based on the demand change of modern consumers' socialization, intelligence and experience. The new Yansha MALL exclusive App, including nine leading industry functions including indoor navigation function, has been launched, and the intelligent operation mode of shopping centers has been opened.

Jin Yuan's new Lufthansa MALL App client has three major functions: first, to provide indoor location and navigation services for consumers; the two is to provide consumers with information about brand introduction and promotional activities of nearly 500 brands in the shopping mall; three, to provide consumers with "exclusive discount", "online customer service", "wonderful activities early know", "brand new recommendation" and other functions.

Among them, the core function is the positioning and navigation function. When consumers go to MALL or at home, as long as they download App, they can stroll MALL. The greatest convenience to consumers is to find their parking location through App and find out where the goods are needed. At the same time, in order to ensure that consumers can easily use App, all the public areas of Jin Yuan's new Lufthansa MALL have been laid free WiFi and realized. android And apple system at the same time on-line. Consumers can register as electronic members, collect and subscribe to favorite brands, and acquire exclusive information for the first time.

It is understood that Jin Yuan new Lufthansa MALL has completed the full coverage of WiFi and the development of exclusive App. This year, we will also complete the establishment of a "full channel marketing system", "the establishment of a new membership system" and the "WiFi speed raising project". In addition, the two layer "central stage intelligent experience area" will also be completed this year. Next year, all these on-line projects will be vigorously promoted and implemented.

　　 Wang Lihua In recent years, Beijing Shopping centers have been built up, and commercial projects based on large scale commercial real estate are everywhere. "Over the past few years, the growth rate of commercial real estate is more than 30%. Ten years later, the environmental atmosphere and hardware facilities of all the new shopping centers are several times more advanced than Jin Yuan's new Yansha MALL, which has been in operation for ten years. If we want to completely change the situation of relatively backward hardware facilities, we need to subvert the status quo.

This year, the shopping mall will continue to improve the service function of App and cultivate the habits of consumers. Wang Lihua said that the backbone of future consumption will revolve around the "post-80", "post-90s" and "00 after" customers. Jin Yuan's new Yansha MALL will highlight the changes in family structure and family values, focusing on the layout of "90's" and "after 00" consumption areas, and constantly introducing precise marketing strategies for these young consumer groups. Stores will re capture them with invisible hands.