Huarun Integrates Tesco Southern China Core Business

After Tesco's own brand entered Huarun's 10000 stores, the integration of the two brands entered a substantive stage.

Beginning this month, Hua Runwan's Southern District business unit completed a fusion switch with the 15 core business systems of the Tesco retail business in Southern China, which marks the first battle of Huarun's integrated Tesco project in the Southern District.

After the completion of the integration, there were 118 stores and 632 small shops in Hua Runwan's Southern District shopping center. The number increased to 34816, further consolidating the market share of the southern region in Guangdong, and enabling the market layout of Fujian to enter Fuzhou from the three or four tier cities and Xiamen of the special economic zone.

In May 29th,

Ltd. announced that Huarun signed up with Tesco.

It has been approved by relevant government agencies in China.

As the retail sector of Huachang's banner, Huarun Wanjia will undertake the post Tesco business integration as a platform for mergers and acquisitions, which is expected to be completed within two years.

CR Vanguard

Hong Jie said that the 135 Tesco stores in the mainland will be reunified into "Huarun 10000" in the future to achieve brand expansion.

Through this cooperation, the retail resources of both sides will be brought into full play, and the backstage management system will be integrated.

In regard to the integration plan, Huarun Wan plans to complete the overall integration of Tesco in two phases and three stages.

The first phase, by the end of November 2014, the two sides should complete the docking and switching of personnel, assets and retail backstage management systems. The second stage will continue to improve the performance of Tesco stores before the end of March 2015; the third stage, at the end of March 2016, all stores in Tesco will complete the logo replacement.

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From November 1st onwards, as long as consumers enter the mall and enter Taobao mobile, click on the "discovery" and shake it, they can directly enter the "double eleven" related activities page, participate in double eleven red packets, lucky draw, spike and coupons and other activities, and get iphone6, one year's car rights and other awards.

In addition, Taobao mobile will also unite the department store to get through the electronic full link of commodities, membership, payment, etc., and the days of shopping for membership cards from wallets to go shopping may be gone forever.

Since November 1st, consumers have landed Taobao's "Taobao" on my mobile phone. They can receive the electronic membership card of the major department stores directly through "my card ticket package" and receive online membership treasure and double eleven privileges, so that they can be used directly on the double eleven shopping mall.

It is understood that at present, the total number of Yuan Bao launched by 28 department stores will exceed 30 million, and the exclusive discount of members in shopping malls can reach up to 30 percent off.

In addition, if the payroll is paid directly on the day of double eleven, it will also be able to participate in multiple activities such as red packets, raffle and so on.

The products from the Yintai business and Wangfujing department store will also enter the special eleven O2O for the first time.

This is a selection of 1500 special brand items such as clothing, bags, perfume, jewelry and so on. It is launched at the extremely preferential price on the day of double 11, and consumers can purchase directly online.

The Tathagata chose nearly 300 explosions.

For example, the price of a FANCY riveted motorcycle rig handbag is 399 yuan on the day, while the price in the mall is over 3000 yuan.

In addition, Benefit's most famous pig ointment + Anti Terror elite combination suit, Lancome root nourishing four pack and so on, these online counters have fewer discount gift box sets, are also the first online appearance.

In the O2O special store, electronic vouchers in department stores will also be launched for the first time, and consumers will be charged with the carnival of double eleven.

On the day of double eleven, the 100 yuan to 1000 vouchers of Chengdu Longhu North City Street, Ginza department store and Pacific department store can be purchased online at most from 50 to 500 yuan.

Consumers bought Taobao vouchers on Taobao mobile on the day of November 11th. At least two weeks after the double eleven, they can slowly stroll to department stores and buy them slowly.

Xi Jun, director of the O2O line of Ali department store, said that when the mobile era comes, users will not be separated from wired and offline. Ali expects to interact and integrate online and offline to form a good win-win ecological platform circle. While helping more traditional retailers to complete the electronization, they can also lock the dual 11 consumer market through the huge flow of double 11, so that consumers can get a better experience in double eleven and daily shopping process.