28 Department Stores Jointly Push Taobao'S "Double 11" O2O Special.

Double eleven this year, department stores will no longer be just fitting rooms. 3, reporters learned from Alibaba that Yintai business, Wangfujing department store, Joy City, Guang Bai department store and other 28 department stores and 317 stores formally participated in the O2O Shopping Festival of the double 10 shopping carnival. As long as consumers open their mobile phones Taobao to go shopping, they can not only finish the online offline integration, eat, drink and play Tesco before and after the double eleven, but also enjoy the carnival era after the double eleven.

The 317 stores of the 28 department stores will participate in the O2O special field, covering 33 cities including Beijing, Shanghai, Guangzhou, Hangzhou, Tianjin, Wuhan, Nanjing, Chengdu, Xi'an, Changsha and so on.

From November 1st onwards, as long as consumers enter the mall and enter Taobao mobile, click on the "discovery" and shake it, they can directly enter the "double eleven" related activities page, participate in double eleven red packets, lucky draw, spike and coupons and other activities, and get iphone6, one year's car rights and other awards.

In addition, Taobao mobile will also unite the department store to get through the electronic full link of commodities, membership, payment, etc., and the days of shopping for membership cards from wallets to go shopping may be gone forever. Since November 1st, consumers have landed Taobao's "Taobao" on my mobile phone. They can receive the electronic membership card of the major department stores directly through "my card ticket package" and receive online membership treasure and double eleven privileges, so that they can be used directly on the double eleven shopping mall.

It is understood that at present, the total number of Yuan Bao launched by 28 department stores will exceed 30 million, and the exclusive discount of members in shopping malls can reach up to 30 percent off. In addition, if the payroll is paid directly on the day of double eleven, it will also be able to participate in multiple activities such as red packets, raffle and so on.

The products from the Yintai business and Wangfujing department store will also enter the special eleven O2O for the first time. This is a selection of 1500 brands of department stores. Clothes & Accessories Bags, perfume, jewelry Special items such as special items are launched at the extremely favorable price on the day of double 11, and consumers can buy them online directly. The Tathagata chose nearly 300 explosions. For example, the price of a FANCY riveted motorcycle rig handbag is 399 yuan on the day, while the price in the mall is over 3000 yuan. In addition, Benefit's most famous pig ointment + Anti Terror elite combination suit, Lancome root nourishing four pack and so on, these online counters have fewer discount gift box sets, are also the first online appearance.

In the O2O special store, electronic vouchers in department stores will also be launched for the first time, and consumers will be charged with the carnival of double eleven. On the day of double eleven, the 100 yuan to 1000 vouchers of Chengdu Longhu North City Street, Ginza department store and Pacific department store can be purchased online at most from 50 to 500 yuan.

　　 Consumer On November 11th, they purchased these vouchers on Taobao mobile. They could go to department stores and buy them slowly at least two weeks after double eleven.

Xi Jun, director of the O2O line of Ali department store, said that when the mobile era comes, users will not be separated from wired and offline. Ali expects to interact and integrate online and offline to form a good win-win ecological platform circle. While helping more traditional retailers to complete the electronization, they can also lock the dual 11 consumer market through the huge flow of double 11, so that consumers can get a better experience in double eleven and daily shopping process.