On The Eve Of The Double Eleven Dispute, Ali Wants To Press Jingdong With Trademark.

　　 Electricity supplier war

On the eve of the "double eleven" war, Tmall Jingdong disputes.

The core tip: "double eleven" strong wind will arrive. Recently, Ali has already obtained the registered trademark of "double eleven", and authorized Tmall to use the trademark exclusively. No other company organization can use it. At the same time, Jingdong is listed as the "number one" infringement object. Yesterday, hastily challenged Jingdong replied that Ali's behavior was contrary to the spirit of Internet openness. Two strong matches, rubbing the car is not easy. An early arrival of the war, but also a network of businessmen who are waiting for battle, began to whim about where to go this year's marketing.

　 Ali wield sword

Alibaba sends a letter to "dominate" Double Eleven "

Recently, a letter of announcement by Alibaba made many partners who wish to have a carnival quiet in a moment. Ali has registered "double eleven" trademark. "Users will be punished by law." At one time, discussing countermeasures and modifying advertisements became the common things of many electric providers.

A letter from the light would not be so great. The reason for the screaming everywhere is mainly in Ali's propaganda, and at the same time, he started to point out Jingdong. "Alibaba in the announcement letter mentioned a few electricity providers, the first one is the Jingdong." A person familiar with the matter told our reporter that at the same time the announcement was issued, many media had received news of their request to ban Jingdong advertising. The reason given by Ali is that Jingdong and other electricity suppliers have infringed Tmall's trademark "double eleven".

"This is right. JD.COM The announcement was not long enough, and the Jingdong temporarily cancelled the eleven media communication between Jingdong. A media source who has long worked with ALI and Jingdong said.

　　 Carnival is a joy. Ali Contrary to the spirit of openness

After being recessive, the Jingdong released an open letter yesterday. It said that 11. 11 has become a holiday for the whole retail industry, and also a carnival for consumers online shopping. The business enterprise has always advocated openness and ecology, but is trying to take this holiday as a "lawful" way. It even violates the spirit of the Internet and violates the principle of fair competition. This act of borrowing the name of the law and monopolizing the real nature restricts the consumers' right to know, choice and participation, which is harmful to the interests of consumers. Among them, the "enterprise" is widely regarded as "Alibaba".

An e-commerce industry analyst said that the success of the "double eleven" can be seen as a result of the joint efforts of the retail business. Alibaba only takes the "double eleven" credit with its registered trademark, which is somewhat biased.