Retail Sales Revenue Growth Has Become A "New Normal".

The profitability of department stores continued to decline.

With the end of October, the three quarterly disclosure of Listed Companies in 2014 also came to the surface.

The two largest listed department stores and Guangzhou friendship have declined in the first three quarters.

However, reporters found that the negative growth of domestic retail sales has become a "new normal".

In the first three quarters of the first quarter, Guang Bai realized its operating income of 5 billion 440 million yuan, down 3.9% from the same period last year, with net profit of 164 million yuan, up 8.72% from the same period last year.

It is estimated that the net profit attributable to shareholders of Listed Companies in 2014 will be increased by 0~20% from 222 million yuan in the same period in 2013 to about 222 million ~2.67 billion yuan.

Guangzhou friendship achieved 2 billion 452 million yuan in the first three quarters of this year, down 15.77% compared with the same period last year. Net profit attributable to the parent company was 171 million yuan, down 17.30% from the same period last year.

In the more than 30 listed retail businesses that journalists concern, the decline in revenue accounted for 2/3.

Revenue and profits fell by more than 1/3.

Among them, the company's net profit in the first three quarters of Changbai group was 1 million 762 thousand and 600 yuan, down 87.24% from the same period last year, and its operating income was 281 million yuan, down 7.51% from the same period last year.

Cui Wei shares achieved net profit of 70 million 672 thousand and 800 yuan in the first three quarters, down 32.77% from the same period last year, and realized operating income of 3 billion 100 million yuan, down 9.09% from the same period last year.

According to the statistics of the China National Business Information Center, in the first three quarters of 2014, the retail sales of 100 major large retail enterprises decreased by 0.1% compared with the same period last year. Compared with the same period last year, the growth rate slowed sharply by 10 percentage points, narrowing by 0.1 percentage points compared with the first half of the year.

Guang Bai shares CEO Huang Yongzhi pointed out that

The decline of performance is the outbreak of many years of contradictions.

According to Huang Yongzhi analysis, first, the serious surplus of commercial property has diverted the consumption.

Second, in the past, the support policy inertia of retail industry disappeared, such as group shopping and home appliances going to the countryside.

Third, the downturn in real estate and stock market not only affects the sales of related products, but also compromises consumer confidence.

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Less, consumers are also cling to their wallets, and their consumption intentions are not strong.

Huang Yongzhi said that, in addition, China's retail prices are extremely high, especially for daily commodities, and some of the passenger flows are diverted to overseas.

Of course, the impact of the Internet is also a factor.

For the fourth quarter, Huang Yongzhi said it was unspeakable and optimistic.

He believes that this retail environment will continue, and it will be difficult to change in a short time.