2014Q3 China SME B2B E-Commerce Market Total Revenue Fell Slightly

2014Q3 China's small and medium-sized enterprises B2B e-commerce market revenue scale of 4 billion 960 million yuan, an increase of 14.9% over the same period last year, the growth rate is relatively small than the previous quarter, relatively stable operation, a decrease of 9.3%, the overall fluctuation is smaller.

B2B of China's small and medium enterprises

Market revenue is greatly affected by the overall economic development: (1) 2014Q3 China's downward pressure on the economy has increased, and the base of the same period last year has been higher. Therefore, Q3's economic growth has slowed down, and the growth rate of the B2B e-commerce market has declined correspondingly. (2) the prices of some global commodities (mainly energy and resource products) continue to decline, and the trading volume of commodities decreases. Meanwhile, the import value is also lowered. According to the data of the General Administration of customs, the import and export value of 2014Q3 has increased by 2%, an increase of 1% over the same period last year, and the growth level is relatively low, which has a certain impact on the revenue of the B2B e-commerce market.

Enterprise revenue share: 2014Q3 core Top8 enterprise revenue share is 64.9%, the overall change is smaller.

2014Q3 China's small and medium enterprises B2B e-commerce operators total revenue market share, 8 core enterprises accounted for 67.6%.

Among them, (1) the proportion of Alibaba's total revenue of the operators is 38.5%, and still ranks first; (2) my steel net accounts for 8% and second, relative to the previous quarter, relative to the fall in prices of commodities (including steel, including) and the reduction of trade volume; (3) the share of the other six core enterprises represented by global resources is smaller and relatively stable.

Overall, 2014Q3 SMEs in China.

The change of market share of e-commerce operators is relatively small. In addition to the overall economic impact, the core businesses of 2014Q3 have not changed much and run steadily.

2014Q3 hotspot analysis:

Electronic business platform began to try mobile terminal layout, mobile B2B groping forward

With the popularity of smart phones and tablet computers, mobile terminal e-commerce is developing rapidly in China, and B2B mobile terminal e-commerce is also beginning to see.

On the one hand, from the platform point of view, each B2B business platform has successively made the mobile terminal layout attempt: in 2011, Dunhuang network took the lead to join hands with PayPal to open cross-border mobile commerce. The latest public data showed that the current mobile network accounted for 42% of the Dunhuang mobile network. Subsequently, the Lanting Pavilion gathering potential and the Yi Tang network have also opened the mobile commerce platform. From the end of 2013, Huicong network has launched micro shops, wireless search products, procurement through App, and the opening of WeChat payment function.

On the other hand, B2B customers (buyers / buyers) are increasingly using mobile devices to search brands and products online, to see ratings and ratings, as well as parity and final purchases.

At the early stage of development, there are still some challenges in the mobile e-commerce of B2B Enterprises: (1) the characteristics of B2B pactions (the amount of single orders and the relatively large number of purchases) decide that the buyers and sellers are more cautious, and the purchasing experience of mobile terminals needs relatively mature purchase experience. (2) the integrity, richness and convenience of mobile terminal information display are still different from those of PC terminals. For B2B mobile terminal platform, according to the needs of enterprise management and purchasers ordering, it is a great challenge to re plan product classification and operation mode to improve user experience. (3) in the past two years, the PC end online paction mode has gradually begun to develop, and the paction between buyers and sellers needs a certain pition time.

B2B enterprise mobile terminal e-commerce is still at the initial stage of exploration. With the gradual popularization of mobile Internet in the enterprise side, there will be great room for development in the future. (1) B2B customers can get more high-quality interactive experience at any time and anywhere. (2) distributors and wholesalers can use mobile commerce to improve efficiency and achieve a better overall customer experience.

But for the B2B platform, the mobile terminal platform layout is not simply a copy of the PC terminal mode. It also needs to launch a more comprehensive and characteristic operation platform according to the characteristics of mobile terminals and user needs, so as to complete a simple, smooth, fast and secure workflow and achieve a better user experience.