2014 Mobile Shopping Scale Will Exceed 800 Billion Yuan 2014Q2 Single Quarter Nearly 200 Billion Yuan

As of June 30, 2014, China's online shopping market, Ali has submitted IPO documents, jumei.com listed on the NYSE in May 16th.

In May 22nd, on the NASDAQ listing, irey revised the relevant market scale of online shopping and mobile shopping based on the recently published Alibaba IPO documents and the latest business reports of various enterprises, mainly related to the re accounting of the data and industry scale of the listed companies since 2013.

According to the latest data from AI consulting, the scale of China's online shopping market in 2013 was 1 trillion and 892 billion 490 million yuan, of which the mobile terminal accounted for 14.5%, while the overall mobile shopping market in China was 274 billion yuan. In 2013, Ali's open data showed that its mobile terminal paction volume had reached 232 billion 49 million yuan, and Ali mobile terminal (Taobao mobile, Tmall) accounted for 84.7% of the total volume of mobile Internet shopping market.

AI consulting expects that in 2014, the scale of China Mobile's shopping market will exceed 800 billion yuan, and mobile end pactions will account for 30%. According to the analysis of AI, the popularity of mobile Internet, the change of users' shopping habits, the improvement of mobile shopping scenarios and the promotion of mobile payment applications will jointly promote the rapid development of China Mobile's shopping market.

Besides,

Jingdong, vip.com, Suning, Dangdang, Amazon and other core business mobile terminal layout efforts to further increase, the sale of treasure, pfer and other independent mobile shopping enterprises in the three or four tier cities continue to exert force, AI analysis, China Mobile shopping market in the future will maintain a strong growth trend, 2016 Mobile shopping in the overall online shopping penetration will exceed 50%, and 2017 paction scale will exceed 3 trillion yuan, the mobile terminal will become an important choice for online shopping users.

2014Q2 China Mobile shopping paction scale of 190 billion 760 million yuan, mobile terminal pactions accounted for over 30%

From single quarter

Scale, 2014Q2 China online shopping paction scale of 624 billion 310 million yuan, mobile shopping paction scale of 190 billion 760 million yuan, mobile terminal penetration rate reached 30.6%, an increase of more than 15 percentage points over the same period last year.

From the growth rate, the scale of online shopping pactions in China increased by 46.1% over the same period. The scale of mobile shopping pactions increased by 276.6% over the same period, and the growth rate far exceeded that of online shopping.

The promotion of mobile shopping share in the quarter is mainly attributed to the promotion of hot events in the world cup in June 13th -7 14, the "618 big promotion" activities carried out by Jingdong over the years, the great promotion of Taobao Tmall in the past year, and the promotion of core enterprises in mobile terminals.

2014Q2 Taobao wireless accounted for 86.1% of China Mobile's shopping market, and the leading edge was obvious.

(1) from the point of view of market share, 2014Q2 Taobao wireless still occupies the first place, accounting for 86.1%, and AI analysis thinks that Taobao wireless's "mobile phone exclusive price", "scan code subsidy", celebrity endorsement, promotion and sales promotion have achieved better market feedback in mobile terminals. In the past three quarters, Taobao's wireless share has basically stabilized at around 85%, and it is not expected to change in the near future.

(2) mobile phone Jingdong ranked second, accounting for 4.4%, representing an increase in share compared with the previous quarter. The cooperation between Jingdong and Tencent has deepened in this quarter. Mobile QQ and WeChat have opened access to Jingdong.

(3) mobile phone vip.com ranked third, accounting for 2%, 2014Q1 mobile penetration of vip.com reached 36%, vip.com in the quarter through "4.18-4.19 sale", "mobile terminal to open early" and other measures to further enhance the penetration of mobile terminals.

(4) the sales volume of independent mobile business enterprises is 720 million yuan, ranking sixth. Its revenue growth is mainly due to the growth of sales of mobile phone categories and the strength of its own brands. The trading treasure has a higher user coverage in the three or four tier cities, and the future development potential is better.