Brand Founder Heron: Create The Next Internet Miracle.

Hector: Thank you! AI always arranges me for the last speech before lunch.

Today, I'm sorry to tell you about the story of Huang Taiji on the other side.

If hungry, raise a hand, I will finish quickly.

Many people are speaking today.

I am a person who doesn't like marketing very much.

Huang Taiji's marketing, I alone, more than 30% of the time in the company with our small team to think of some ideas, every day personally take care of Huang Taiji's official micro-blog.

We often see people talking about Huang Taiji, black, yellow and Taiji on the Internet.

Since the beginning of May this year, there has been another trend on the Internet.

We say good or bad, we don't care.

Our team is moving forward for our dreams.

So why is this movie broadcast today? Huang Taiji has entered the era of rapid expansion since the second half of this year, and hopes to make an invitation to more talents and partners with the help of Ai Rui's platform.

Everyone is interested in Huang Taiji. He is willing to join us.

What do you think of Huang Tai Ji's survival? We live very well.

This figure can be seen that there are only four stores in the end of 2013. Now this month, we have opened 16 stores, including one opened in Shanghai. At the end of this year, we will open to the total number of 40 stores, Shanghai about ten, and Beijing thirty.

Next year, we will expand to cities like Chengdu, Chongqing, Wuhan, Hangzhou and Shenzhen.

By the end of next year, the total number of Huang Taiji stores has increased to over one hundred.

It took us a year and a half to finish many other fast-food brands that took ten years to go.

So we believe in the power of the Internet era.

By the end of last year, 80 of our staff had started to expand, to about 350 people this month.

With the expansion of our entire store, there will be one thousand people by the end of this year.

There will be three thousand people by the end of next year.

Many people are very interested in post-90s.

I was born in 81, and I am the oldest among the 350 people in the company.

I live with more than 300 post-90s every day. Our company has no obvious hierarchy or Pyramid's management, including my own office desk, which is very flat with the staff every day.

Like millet, we recognize the way millet operates in some enterprise management, and we have learned a lot.

Li Wanqiang is also one of Huang Taiji's investors. From millet, we see a lot of future development direction.

Income above, we say you

At the end of last year, Huang Taiji had only four stores, one month, and about one million per month.

This month is about four million.

By the end of this year, we may have at least 12 million monthly income per month.

So in the first month of this year, I said in a speech that Huang Taiji would soon turn into an enterprise with one hundred million of adult income. Many people said that you could not brag.

At that time, my view was that when our monthly sales reached ten million, I expected that I would have at least one hundred million sales a year, so many people had a misunderstanding and clarified it today.

If we reach 12 million monthly sales by the end of this year, even if a new store doesn't open next year, I can sell at least 150 million of the sales.

So according to our expansion rate next year, by the end of 2015, Huang Taiji had sold three hundred million of the annual sales volume. Maybe we are the most selling pancake fruit in the world.

The pancake fruit has appeared in Chinese history for 170 years.

We are the first to sell hundreds of millions or hundreds of millions of brands by pancake fruit.

I made a speech in Beijing last year, probably in May, when I talked about Huang Taiji's ambition to develop.

On that day, I said on PPT that by June 2013, Huang Taiji's valuation would be about forty million yuan.

In June, just completed a round of financing.

Recently, Huang Taiji has just accepted an investment of about sixty million yuan, which is valued at 1 billion 200 million valued by free Xu Xiaoping and Li Wanqiang.

At that time, we thought that by December 2015, at the end of next year, Huang Taiji could rise to one billion yuan, and we could open 20 stores in the whole country.

So you can see that I thought it was a great and unimaginable goal a little more than a year ago, but this goal is much more than the actual operational figures we just told you about Huang Taiji.

What I want to share today is what we are doing in two years and two months. What evolution has the whole team made in the whole development process for the future direction, strategy, and some understanding of the present era? Two years ago, when I was doing Huang Taiji, I didn't think Huang Taiji could do today.

Or I don't care what Huang Taiji can do.

We just want to say that every day we try our best to use all the strength we have today.

Tell a story about Huang Taiji.

And products are not planned, they are evolved.

Just now, Zhang Xiaolong said that when Zhang Xiaolong said it was a semi finished product, I had a feeling in my heart.

In the process of enterprise growth, we should adjust its own center and direction.

Today is how Huang Taiji evolved.

The first step, from Huang Tai Ji head 18 months, a year and a half time there is only one store, 20 square meters, 13 seats. What do we do in this year and a half? Many people say that Huang Taiji wins by marketing.

This year and a half, of course, I want to do marketing, because we have to change the traditional knowledge of pancake fruit.

What is a product? We can now call manufacturing plus cognition, which is the product.

For example, when we go to Starbucks for coffee, we consume and consume a cup of coffee, but Starbucks gives you not only a cup of coffee, but Starbucks itself.

When buying Apple phones, iphone6 is very hot, but each part is not produced by itself, and the manufacturing Apple has nothing to do with its 10 Fen.

But why not buy a Foxconn phone that makes the exact same thing? Because Foxconn is the apple of manufacture.

Foxconn's manufacturing and Apple's cognition are equivalent to Iphone6.

We thought for a long time before we could figure it out.

At that time, when people appraise Huang Taiji, we argued with others.

Later we thought that the pancake fruit was made by us and could not represent all of our products.

We still have a lot of things to do in terms of cognition.

We said that we should first change the pancake fruit, which spread all over the country streets and lanes, and the people loved it, but there was no such standard impression.

The establishment of cognition is the first step in our company or the first step we need to solve.

We first made the best pancake fruit in the world.

The choice of ingredients is almost cost free.

For example, many people will buy grated mung bean flour and corn flour. We are grinding ourselves. This increases the cost and the pressure of circulation management. We insist on using this method.

Our products are from fried bread sticks to crispy pancakes. We say that alum can not be found in fried things. We have been sticking to it for over a year.

In July 1st this year, the use of alum was banned.

We have been doing this for more than a year before we start our business. We have done a lot of work on quality, choosing materials and controlling them.

Then we develop and expand our product line, including rolls, according to the consumption pattern of pancakes.

We don't have many products. Up to now, there are more than 12 items. There are seasonal adjustments. We create new cognition in very common snacks or high acceptance products.

So, if we say that we only have good material selection, good taste and rigorous technology, in fact, it only completes the part of manufacture, and can not be called cognition.

Because it depends on the environment where the pancake is eaten.

We decided to open a shop, the first store opened in the west of the building SOHO outside CBD, China World Trade Center, Beijing, when there was no one in this place.

Later, we hope to give you a better feeling on the service and experience. For example, decoration, space design, we will feel trance that this is not the place to sell pancake fruit. If it is a fashionable cafe, we think so.

We sell pancakes in the fashionable environment. In order to change everyone's cognition, I hope you will respect the products of pancake fruit.

Later, we developed the whole store with free Pu'er tea and water.

We have free mints and white rabbit sugar.

In this process, I think, as the founder of Huang Taiji, as the leader of this company, I only solve one problem, which is why they work for Huang Tai Ji.

Because only when my employees are here, can they produce products to export Huang Taiji's experience. Only when our customers get to Huang Taiji can we solve second problems. Why do these customers come to Huang Taiji to eat our stuff?

We have made great efforts to manage and make progress for all post-90s employees.

The only important position I personally have in my company is to manage our corporate culture and how to guide such young people to grow up with Huang Taiji.

When we start to open the next store in June, we can see that the whole decoration style has made great progress with this picture just now.

In a year, we have evolved three or three levels of decoration, and each store has its own characteristics for the different people in every district.

We are standardized in the non standardization, to do our entire experience space.

We have introduced many ways to decorate our stores with Chinese traditional culture, which is very close to the graffiti culture of young people.

Yesterday, at the 360 meeting, I heard people say that many people went to Huang Taiji to take pictures and eat pancakes and take pictures.

Just now I also said, what does Starbucks sell? Starbucks says it sells third space.

So do we.

We sell more than pancake fruit, how you eat pancake fruit, a whole set of experience for us consumers.

We have done a lot of work in the future, hoping to change everyone's perception of traditional Chinese cuisine.

For example, do a group of pictures, this picture is a fried bread noodles, put on the top of the board, put this into the oil pan.

These aesthetical and aesthetical communication surprised everyone. The original pancake fruit can also be made this way.

We have done a lot of similar work, and the spread on the Internet has changed everyone's impression of Chinese traditional cuisine.

Huang Tai Ji community marketing, we feel that doing well, because we have a lot of close interaction with fans and supporters, including I personally reply hundreds of daily discussions on Huang Tai Ji.

Including our activities, this is our partner who has just pported a tuna from Bali Island. We invite micro-blog fans to taste the pancake we have free.

Just millet said that through a large number of fans interaction to solve their software upgrading and development problems, is very similar to our practice.

This year began to expand in the category of e-commerce brand.

This is our own moon cake, manufactured and packaged by ourselves.

This year's Mid Autumn Festival has been promoted in the circle of friends, generating nearly 500 thousand yuan sales volume.

Next to see a window, the electronic business platform, there can be more similar products launched.

We also have our own interests to share, including inviting fans to attend the opening ceremony.

In Beijing