Slowdown In Export Rhythm Of China'S Footwear Industry

Although the growth rate of imports of footwear from China slowed down in 2014, imports of American shoes continued to grow.

Insiders said that in the next few years, China will remain the most important supplier to the footwear industry in the United States. In the short term, the United States will also rely on Asian countries to provide shoes for its market.

Reporters learned that in the first 3 months of 2014, the number of footwear imports in the United States dropped by 3.6%, and its value increased by only 1.3%, which is in sharp contrast to the 9.4% increase in the first quarter of 2013 and the 10.5% increase in value.

Obviously, footwear consumption has slowed down in the first quarter of this year.

In the first quarter of this year, the average price of footwear imports in the United States increased by 4.9%. The increase in cost may be partly responsible for the slowdown in sales volume, exceeding the average price growth rate of 3.2% in the first quarter of 2013.

Xiong Xiaokun, a light industry researcher at CIC, told reporters that the recent internationalization of footwear companies in Latin American countries is becoming more and more obvious.

Exports to Europe and the United States bring greater impact and impact.

At present, the advantage of China's shoe enterprises export is still price advantage, but domestic labor,

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As the cost of production factors continues to rise, the cost of production in Latin America and other countries is relatively low, and the price advantage of domestic shoe enterprises is gradually losing, and Chinese shoe enterprises are in urgent need of pformation.

Although the pace of import growth has slowed down, imports of American shoes are still growing.

It is understood that in 2013, 93% of the footwear industry imported from the United States came from 5 shoe producing countries. China accounted for 69% of the total imports, accounting for 83% of the total, Vietnam accounted for 12%, Italy 5%, Indonesia 5%, and Mexico 2%.

Among the 5 countries, China is the only country that has reduced exports to the United States, and the other 4 countries have increased their exports or exports, including Vietnam's growth of 20.3% and 20.8% respectively.

From the above data, it is not difficult to see that China still sits firmly in the position of the first supplier in the US footwear market.

However, Xiong Xiaokun also said that at present, domestic shoe enterprises have pformed from low end to high end.

Under the sudden change of the environment, many low end shoe enterprises are on the verge of bankruptcy. This has made some shoe enterprises wake up and turn to high-end leather.

Through the survival of the fittest in the market, the upgrading of Chinese shoe enterprises from the low end to the high end is inevitable. In addition to improving the quality level, we need to pay attention to the brand effect. Only by taking the brand line can we really enhance the profit margins.