The Pathfinder Has 11 Strategies: Building A Thousand People And Waiting For The Peak.

October 20th news, double 11 is imminent.

The dual 11 preparations for brand Pathfinder have also entered a critical stage.

A few days ago, Chen Binna, the director of the Pathfinder electricity supplier, told the billion power network that the quantity of the two 11 Explorer this year exceeded the previous double 11 in terms of depth and breadth.

As for the situation of the double 11 stocking of the Pathfinder, Chen Binna said, the Explorer double 11 always stocked with new products, but she did not disclose the specific proportion of the new products in the stocking.

According to Chen Binna, the Pathfinder will try out the strategy of Star Marketing on the double 11 this year.

In the past two years, Wang Feng, a spokesman for the brand of the Pathfinder, will open the prelude to the double 11 "crazy robbing" on the double 11 day. At the same time, the Pathfinder will set up thousands of people for the first time in history and communicate directly with consumers.

"Star effect runs through the double 11 activities of the Pathfinder, and will create more exploding points for the explorer's double eleven this year and attract more eyeballs."

Today's double 11 is no longer a solo dance of Tmall, the boundaries of platforms are no longer obvious.

In the eyes of Pathfinder, every sales channel is very important.

"With the gradual maturity of the electricity supplier, the characteristics of the platform channels are becoming clearer. This also provides a good starting point for our double eleven marketing plan on different platforms.

Pathfinder analyzes the marketing characteristics of different platforms, and analyzes the different ways to develop different customer behavior.

In addition, Chen Binna disclosed that during the double 11 period, the offline shop of the Pathfinder will also fully cooperate with online promotions, and break the boundaries between online and offline Pathfinder members through the form of O2O, so as to achieve the exchange of goods and traffic.

"Let users have more fluent shopping experience and better service experience in PC, mobile phones and stores."

Speaking of the feeling of double 11 this year, Chen Binna said: "today's double 11 is like an annual assessment of the electricity supplier's staff, which examines the operation experience and ideas of the electricity supplier.

And we learned a lot from the preparation of double eleven.

Double 11 is not what many people call "an overdraft of consumption capacity". Over the past few years, double eleven sales growth has been able to confirm this.

For me, double 11 is a holiday defined by e-commerce, giving merchants and consumers a reason for their annual revelry.

Basically, there are no businesses that define double 11 as a clearing channel. From Taobao thousands of faces and the release of various new venues, it can be seen that double 11 is actually trying to create a richer collection of goods, a more fresh marketing gameplay, and a more affordable consumer friendly online shopping environment.