Shoe Sales Are Best In The Luxury Market In 2014.

Bain consulting, the world's leading research institution, has recently predicted that the global luxury market sales in 2015 will grow by 5% under the current exchange rate, which is the same as that in 2014. Luxury goods Sales growth is flat, while the US and Japan will be the most important driving force in the luxury sales market.

It is worth noting that Bain research shows that Internet sales are the fastest growing channel for luxury retailers, up 28% from the same period last year. Shoes are the best single product in 2014, accounting for more than 10% of the total sales of luxury goods.

Bain said, shoes Sales in 2014 exceeded leather for the first time in 2014, and the footwear industry sales increased by 8% over the handbag industry with a growth rate of about 4%.

The retail market for luxury goods has been growing slowly since 2011, mainly due to China's anti-corruption and European economic weakness. Meanwhile, the conflict in the Middle East has aggravated the worries of the luxury goods industry, and the Ukraine crisis has also hit the demand for luxury goods.

Zhou Ting, a luxury research expert in China, said that in 2013, the Chinese spent about $102 billion on luxuries and bought 47% of the world's luxury goods, but only 27.45% of their local consumption.

Bain pointed out that according to the current exchange rate, the sales of luxury goods in mainland China increased by only 1% in 2014, and the luxury goods in Greater China including Taiwan, Hongkong and Macao in 2014. Sale The growth rate was 2%, and this figure was 7% in 2013.

According to Zhou Ting analysis, the Chinese middle class is no longer blindly following the purchase of luxury goods, and has more and more own ideas. Coupled with the fact that some luxury brands have opened too many storefronts, their sense of mystery and attractiveness have been greatly reduced.

"Diversification and individuation are the main trend of luxury consumption in China now. More consumers are paying attention to cost performance, which has never happened before." Zhou Ting told surging news that upgrading and changing consumer psychology is one of the reasons for the slow growth of luxury brand sales in China.