Whether The New "American Made" Label Is Compliant Is Questioned.

New Balance ( New balance Sports brand is considered to be the "American made" benchmark brand, and the brand itself has always been "made in the United States" as a marketing point. It is understood that New Balance shoes sold in the United States are produced by the company's 5 factories in new England. Compared to 98% of the shoe imports in the United States, the New Balance brand is purely an anomaly.

But the Boston company has recently admitted publicly its so-called " Made in America Only 70% of the cost of shoes is related to domestic raw materials and the US labor force. In fact, the import of shoes produced by the company from China is obviously contrary to the US government's regulations on the "made in the United States" label. The Federal Trade Commission (FTC) said that only "all or virtually all" products from the United States were manufactured in the United States. In 1990s, FTC filed a law enforcement lawsuit against the New Balance statement, which set off a controversial legal battle in the US manufacturing industry. FTC finally abandoned the proposal for its enforcement action, but reiterated the "all or all in all" standard of the agency. Critics believe that the concept of vague seeds has been sown since then.

"Just looking at the example of New Balance shoes is enough to prove that federal law enforcement is lax." Richard Holober, executive director of California Consumer Federation, said. According to the California standard, only 100% of the products originate in the US can be used in the "American made" label.

New Balance said it did not mislead consumers, because the label on the product had already marked 70% of the company's threshold. "We are very clear about what products can be called" made in the United States ". Company spokesman Matthew LeBretton added that the company also had legal proceedings in California.

San Diego lawyer John Donboli professional agent California consumer lawsuit. He said he had not yet studied the case of New Balance. "Some clients may file a lawsuit against New Balance in California, but I haven't bought one yet. New hundred shoes The client gave me this case. " He said, "my feeling is that they have come up with their own standards."