2014Q2 The Scale Of China'S Online Shopping Market Is 624 Billion 310 Million Yuan.

Market size: 2014Q2 China

The scale of the shopping market is 624 billion 310 million yuan, accounting for 10.1% of the total retail sales of consumer goods.

Ai Rui Ali, Jingdong and other enterprises SEC files to amend the online shopping market data can be obtained, in 2013, the online shopping market paction scale reached 1 trillion and 890 billion, an increase of nearly 60%, of which Ali SEC documents show that in 2013, the overall paction volume of Ali reached 1 trillion and 500 billion, so Ali's corresponding share in the online shopping market reached 81.5%.

From the next few years, the online shopping market will continue to maintain the momentum of rapid growth, which is expected to reach a compound growth rate of about 25% from 2014 to 2017.

AI consulting latest data show that 2014Q2 China Network

The market paction scale reached 624 billion 310 million yuan, an increase of 46.1% over the same period last year. According to the data released by the National Bureau of statistics, the total retail sales of consumer goods in China reached 6 trillion and 200 billion yuan, and the proportion of online shopping in the total retail sales of consumer goods was 10.1%, and the first quarter penetration rate broke 10% in 2014Q2.

According to Ari analysis, 2014Q2 China's online shopping market has continued its promotional campaign over the years. Compared with previous years, the number of promotions, the length of the time and the extent of participation have been significantly improved this year, thus promoting the growth of the overall market paction scale. On the other hand, the business enterprises have taken the mobile terminals as the strategic development focus, and have increased the layout of mobile terminals in 2014, and mobile shopping has developed rapidly, which has become an important force to promote the development of the online shopping market.

Market structure: 2014Q2B2C accounts for 44.4% of the online shopping market, 5.9 percentage points higher than 2013Q2.

According to the research of Ai Rui consulting

It shows that in 2013, B2C accounted for 40.4% of the online shopping market, and the B2C market grew rapidly. It is expected that in 2014, the proportion of the online shopping market will be nearly half.

Among them, Tmall realized the paction volume of 441 billion yuan in 2013, and the paction volume of Jingdong in 2013 was 125 billion 500 million yuan. The annual growth rate of the two enterprises was over 70%, which played an important role in improving the share size of B2C market pactions.

2014Q2 China's online shopping market B2C market paction scale of 277 billion 220 million yuan, accounting for 44.4% of the total online shopping market paction scale in China, compared with 38.5% in the same period in 2013 increased 5.9 percentage points, the proportion of C2C gradually reduced; from the perspective of growth, 2014Q2 B2C shopping market grew 68.6% over the same period, far exceeding the growth rate of 32% in the C2C market.

According to Ari analysis, with the mature development of online shopping market and the rationality of online shopping users, compared with C2C platform sellers, the advantages of B2C platform businesses in terms of overall strength, promotion efforts, commodity quality and service level will become increasingly prominent. B2C platform will gradually become an important choice for online shopping users.

Market share: Tmall and Jingdong maintain their advantages in their respective fields, and the industry pattern continues.

From the past 2013, Tmall and Jingdong are still leading in their respective fields.

The B2C market accounts for nearly 60% of the cats in the market, and 50% of the Jingdong accounts for independent sales. The B2C market accounts for nearly 100% of the total market share.

Whether in the B2C market or in the B2C market with independent sales, there is little difference in the share of the other enterprises except for Top2 in various fields, and the competition in the industry is fierce.

From the 2014Q2 perspective, in the B2C market, Tmall still maintained nearly 60% of the market share, accounting for 21% of the Jingdong share. The other B2C enterprises in vip.com, Gome online and 1 stores grew year by year, which were higher than the overall growth rate of B2C industry.

From the perspective of independent sales as the main B2C market, Jingdong accounts for more than 50%, suning.com accounts for 8.3%, vip.com accounts for 8%, and market concentration is still high.

Ari analysis believes that with the listing of Jingdong and the upcoming listing of Ali, the next two giants will have sufficient cash flow to promote their own strategic expansion and business development. The second tier business enterprises will have more pressure to survive, and the competition will further intensify, and the battle for market and users will continue to evolve.