China's Footwear Exports Slowed Down, And The Government Promoted Healthy And Open Development.

Because the shoemaking industry is a labor-intensive industry, in recent years, many brand manufacturers have gradually shifted production plants to low-cost countries, retaining only local brands and design capabilities. Take Nike group as an example, in 2012~2013, over 98% of the group's footwear products were made in overseas factories. From its own manufacturing plant, the number of shoe processing factories in Nike headquarters in the United States has been reduced from 1050 to 721 in 2007~2012.

Mexico has taken an international route to export of shoes products to developed countries such as Europe and the United States. In recent years, the footwear industry in Mexico has formulated two development ideas. On the one hand, it has the product quality certification and meets the needs of users. On the other hand, it formulating the product development plan to ensure that products can find sales within 7 weeks. In addition, due to geographical advantages, the finished products can reach the border in 10 hours, and the major brands and sales companies in the United States therefore favor Mexico products with their advantages.

It is understood that, at present, Mexico Following China, Vietnam, Italy and Indonesia, it has become the fifth largest supplier of shoe industry in the United States.

Government boosts benign and open development of footwear industry

Mexico's exports to the United States are mainly leather shoes and casual shoes, as well as rubber shoes, while rubber shoes are still dominant in Asia.

Mexico consul in Guangzhou (Consul'sWords) has publicly stated that Mexico's footwear industry is well-developed, and hopes that Mexico compatriots can invest in China and cooperate with factories, not only to sell their shoes to China, but also to sell them in the Chinese market at the same time. Rocalo, He hoped that the cooperation between Mexico and Chinese enterprises would not stop at the trade level.

The government of Mexico has been more transparent than ever before in promoting the development of footwear, toys and other industries, and is in line with international standards. Recently, Mexico and the United States signed a memorandum of understanding on combating irregular trade.

Sanchez, Commissioner of the Inland Revenue Department of Mexico, said that the losses caused by piracy and irregular trade in the world amounted to 2% of the gross domestic product of the world, and the total amount was 20 trillion pesos (about 1 trillion and 540 billion US dollars).

　　 Mexico The most serious sectors of piracy and informal trade are textiles, toys, footwear and software, resulting in a reduction in taxes by millions of dollars per year. To this end, the IRS signed a memorandum of understanding with the United States to jointly crack down on irregular trade and protect local economy and production enterprises.

Xie Wenze, an associate researcher at the Latin American Institute of the Chinese Academy of Social Sciences, introduced the shoe industry in detail. He said that Mexico's local textile, clothing, shoes and so on are all traditional dominant industries, which are mainly exported to the US market. However, there is a lack of supporting industries in Mexico, such as the lack of leather making enterprises in the footwear industry. "A few years ago, China and Mexico formed a shoemaking industry chain, such as Qingdao Binxing, which processed shoes into semi-finished products and shipped them to Mexico to become the ultimate products of star brand. However, the internationalization of Mexico footwear industry has been relatively high. It is an international platform and important marketing channel for finished shoes. Of course, semi-finished products and parts need to come from other countries. Xie Wenze said.

Slowdown in export rhythm of China's footwear industry

Although the growth rate of imports of footwear from China slowed down in 2014, imports of American shoes continued to grow. Insiders said that in the next few years, China will remain the most important supplier to the footwear industry in the United States. In the short term, the United States will also rely on Asian countries to provide shoes for its market.

It is understood that in the first 3 months of 2014, the number of footwear imports in the United States dropped by 3.6%, and its value increased by only 1.3%, which is in sharp contrast to the 9.4% increase in the first quarter of 2013 and the 10.5% increase in value. Obviously, footwear consumption has slowed down in the first quarter of this year. In the first quarter of this year, the average price of footwear imports in the United States increased by 4.9%. The increase in cost may be partly responsible for the slowdown in sales volume, exceeding the average price growth rate of 3.2% in the first quarter of 2013.

Xiong Xiaokun, a light industry researcher at CIC, said that the recent internationalization of footwear enterprises in Latin American countries is becoming more and more obvious, which will have a greater impact and impact on the export of Chinese shoe enterprises to Europe and the United States. at present The advantage of China's shoe enterprises is still the price advantage, but the cost of production factors such as labor, rentals, raw materials and so on keeps rising in China. The cost of production in Latin America and other countries is relatively low, and the price advantage of domestic shoe enterprises is gradually losing, and Chinese shoe enterprises are in urgent need of transformation.

Although the pace of import growth has slowed down, imports of American shoes are still growing. It is understood that in 2013, 93% of the footwear industry imported from the United States came from 5 shoe producing countries. China accounted for 69% of the total imports, accounting for 83% of the total, Vietnam accounted for 12%, Italy 5%, Indonesia 5%, and Mexico 2%. Among the 5 countries, China is the only country that has reduced exports to the United States, and the other 4 countries have increased their exports or exports, including Vietnam's growth of 20.3% and 20.8% respectively.

It is easy to see from the above data. China It is still the first supplier in the US shoe market.

However, Xiong Xiaokun also said that at present, domestic shoe enterprises have transformed from low end to high end. Under the sudden change of the environment, many low end shoe enterprises are on the verge of bankruptcy. This has made some shoe enterprises wake up and turn to high-end leather. Through the survival of the fittest in the market, the upgrading of Chinese shoe enterprises from the low end to the high end is inevitable. In addition to improving the quality level, we need to pay attention to the brand effect. Only by taking the brand line can we really enhance the profit margins.