"Double Eleven" Express Business Will Grow By Nearly 50%.

Zhang Yanbin, assistant president of AVC, said: "this year is the sixth year of" double eleven ". There will be new features: Tmall will increase from 35 billion yuan last year to more than 50 billion yuan; the number of participating manufacturers will increase; whether logistics, distribution and after-sales services can withstand the outbreak of sales, payment and other network foundation can support the sudden increase in the test.

These are the "double eleven" attractions this year.

The distance between double eleven and half a month, retailers moved ahead of the action, ready to fight, and want to extend the front line sniper business.

Gome has promised that from October 31st to November 12th, the prices of appliances and 3C products will be subverted online and offline.

At that time, consumers only need to sell advertisements to other stores in Gome based on other advertising quotations. Gome will sell at least 11 yuan on the basis of advertising quotas.

Suning uses mobile terminal, PC terminal, and store terminal interaction to integrate marketing.

Zhang Yanbin believes that from the level of sales growth, it will definitely be better than last year.

The reason is that "double eleven" as an online shopping festival is rising and growing. There is no indication that it has reached a high level.

Moreover, "netizens in China are gradually expanding."

He Yangqing, senior vice president, believes that in today's Internet age, the use of social networks to pfer corporate marketing activities has become a new way.

Whether it's a drop in taxi or a WeChat card voucher, consumers can share their friends with social software, so as to achieve the three win results of consumers, enterprises and mobile APP software.

Gome also hopes that through the cooperation with WeChat card pack and drop taxi, it will lay the whole mobile terminal market and create more and longer consumption power through personalized service.

Behind the "double eleven" crazily, there are all kinds of chaos.

There are always some unscrupulous merchants in order to seize the eyeballs, deceiving consumers by means of first price increase, discount, low price purchase and no supply.

ZDC's survey and analysis of consumers after last year's "double eleven" show that 30.2% of consumers think that the discount rate is not up to expectations.

Gome said that in view of the "double eleven" consumer chaos in previous years, Gome launched three major subversive measures: Subversion slow delivery, subversion installation late, subverting sub charging, and creating a "double eleven" shopping experience belonging to Gome in order to subvert chaos.

At the same time, after last year's "double eleven", complaints about online shopping in all parts of the country increased significantly compared with previous years.

Express delivery slowly, after-sales installation is not timely, and so on, the number of customer complaints has skyrocketed.

Because of its high threshold for professional distribution and installation, and the third party businesses of some electricity suppliers, it has failed to provide high standard after-sales service. It has become the most concentrated product category of "double eleven" complaints.

According to the State Post Office, the volume of express business will exceed 500 million during the "double eleven" period this year, an increase of nearly 50% over the same period last year. The maximum daily processing capacity will reach 90 million, an increase of 38.5% over last year, and this year's logistics and distribution pressure will be even greater.

Recently, the media exposed the logistics company to recruit social forces to prepare for the "double eleven".

He Yangqing said that with the massive release of the "dual eleven" household appliances consumer market demand, the Gome has strengthened its cooperation with the third party logistics market in addition to integrating its own logistics installation team. Gome has built an intelligent storage system based on big data, with a large number of user data as its origin, and made an early judgement of consumer demand through ERP system and stocked it.

Zhang Yanbin said that exaggerating the performance of products and creating promotional gimmicks and other misleading consumers will still appear this year. The "double eleven" itself is a battlefield of price competition, which requires higher demand for retail businesses.

In the past few years, the bottleneck of logistics has restricted the development of many e-commerce providers, and the logistics system of e-commerce has been preliminarily formed. The domestic retail giants have stepped up their pace and really entered the core of the war, sniping business providers.