Wanda Store Landing Hundreds Of Brands In Kunming October 31St Yunnan Debut
Expansion across the board: rapid layout
Wanda Department Store
speed
From 1900, the Russians founded the first Chinese department store "Qiu Lin Department Store" in Harbin. Up to now, the major department store brands are everywhere, and China's department stores have entered the age of Lords and heroes.
Where there is competition, there are always twelve to three.
Compared with the efficiency of the leading enterprises in the general merchandise industry in China, if sales amount to 10 billion yuan, the Baisheng department store, the new world department store and the Golden Eagle department store have been used for 14 years, almost all of them have spent more than two times of Wanda Department store.
By the end of 2013, Wanda Department store had formed a total of 76 general merchandise chain stores covering more than 60 cities nationwide with an area of over 2 million 350 thousand square meters.
As far as the number of stores is concerned, the leading chain stores of the past department stores, such as golden eagle, Parkson and new world, have been left behind.
At that time, China's chain store business leader, Wanda Department Store is well deserved.
Reaching this goal, Wanda Department Stores took less than 6 years.
In the industry view, the expansion speed of Wanda Department store has obviously been difficult for other department stores to achieve, but in fact, its expansion is still accelerating.
According to the next five years plan announced by Wanda Department, Wanda Department stores will add more than 20 stores annually in the next 5 years starting in 2013, and Wanda Department stores will open 24 stores in 2014, and plans to open 120 stores nationwide in 2015.
This means that in the next three to five years, the scale and speed of Wanda Department store will be far ahead of the previous years.
From the distribution point of view, the trend of Wanda Department Store moving from the second tier city to the three or four tier city has been exposed. Its speed of expansion and firm attitude on the whole line are stunned by peers.
In addition to seeing the Wanda Department Store in the second tier cities such as North Canton, Chengdu, Wuhan, Xi'an and Harbin, it is also very easy to find Wanda Department stores in the three or four tier cities such as Quanzhou and Ningde.
In the eyes of more and more shoppers, Wanda Department Store is a real shopping paradise, and all kinds of activities have made them enjoy the pleasure of shopping and the sense of reality brought by experience.
For this potable shopper, "going to Wanda Department Store shoping" has become a fashionable word.
The most humane shopping: Consumers
Experience supremacy
If we are mixed up in rivers and lakes without losing, we must have the secret to win the competition.
Looking at every place, the city complex, which is built by Wanda Plaza, is always one of the top landmarks in every foot city, and the chain nature of Wanda Department stores and the category of department stores can be closely linked with local consumers, making Wanda Department's ability to attract customers everywhere.
Such a statement is widely advertised: wherever the Wanda Department stores are, three to five kilometers away, other small department stores are hard to enter, and Wanda's lethality is evident.
In addition to relying on the big tree of Wanda Plaza for a cool ride, Wanda Department stores continue to self pressurize and upgrade, creating a comfortable and humane experience environment, and working hard on customer experience and intensive management.
It is said that the new Wanda Department store will be equipped with the "fresh air system". Through the imported air filtration system, more than 90% of the PM2.5 will be filtered. Customers who will shop in Wanda Department will enjoy more healthy air than the outdoor ones.
Hierarchical management
Even in Beijing, managers can control the indoor temperature of all Wanda stores in the country.
Just imagine, in the haze of Beijing, in the Wuhan stove high temperature, placed in Wanda Department store shopping, enjoy the safest and most healthy air, there is a department store, so what do you want?
Settled in 190 brands: new face accounting for over 20%
When consumers enjoy the fashion shopping experience brought by Wanda, spring city people always have only envy.
Finally, happiness came.
2014, Wanda Department Store set sail in Kunming.
As one of the only exquisite shops in the country, Wanda Department Store in Kunming has a total floor area of nearly 30 thousand square meters and operates six floors.
What does a class store mean? This means that in more than 9000 brands of Wanda Department stores, Wanda Department stores in Kunming can give priority to the introduction of each category brand brand and focus on the best selling performance brand in the Kunming market; this means that among the 190 brands in the Kunming Wanda Department store, the number of brands in the Kunming market is more than 20% for the first time; this means that as a Wanda store, the Kunming Wanda Department will bring more imagination to the consumers.
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