Store Display Management And Service Management

Commodity display is not only an art, but also a science.

Merchandising displays the characteristics of commodities through the form, color and performance of products through the communication between visual and customers, and by using the shape, color and performance of the products. It shows the characteristics of products to customers, enhances the attraction of products to customers and deepens the understanding of customers.

The purpose of product display is to seize the eyes, hands and hearts of consumers, vividly display, enhance the atmosphere of the store (attracting eyeballs), standardize unified display, and give people professional.

(grasp the heart); classified display, convenient for consumers to find (catch eye); contrast display, to facilitate consumers to experience and feel (hold hands, seize the heart).

Store display requirements:

1, according to the consumption mentality, commodity display must first consider how to attract the attention of consumers. For example, the key commodities must be placed in the first place (such analogy) of the shops and counters; a clear theme goods appeal (such as summer simulation of beach, small umbrellas to buy sandals); perceptual display design (such as the comprehensive use of a variety of shoes rack);

2, arouse consumer's attention, but also make consumers interested in this product. At this time, display must grasp: the use of color and accessories; focus on modeling, such as using light to focus the consumer's attention on the focus merchandise; the use of related products (such as leather bags, belts, etc.) in a shoe store.

3, after the interest is generated, the consumer will have the desire to buy. When the desire arises, what is the quality of the product? The mentality of pursuing "security" comes one after another. Therefore, the following factors should be displayed as follows: the quality can be seen (such as the leather logo, etc.); the degree of popularity (such as the awarding or ranking of the awards issued by the relevant departments); showing the advantages of similar products; and letting customers not buy is a loss mentality.

1, appearance and appearance

The neat appearance of employees in chain stores is a prerequisite for providing services to customers. No customer will exclude a neat and clean employee to serve himself. On the contrary, no customer will like a slovenly employee to serve himself.

Therefore, chain store staff should maintain a dignified and generous hairstyle, clean, refreshing face, uniform, clean, uniform uniform, and so on, so that customers feel pleasing to the eye.

2. Code of conduct

Chain store staff's good behavior standard is one of the important contents of chain store service image. In short, employees should have standing posture, sitting posture, walking posture, courtesy and manners.

Customers are also paying attention to the behavior of employees while purchasing goods.

So, if employees slumped, shrugged, shook their bodies, played with things, or even talked loudly in the process of service, we believed that the customer would feel uncomfortable and even wanted to leave the scene immediately.

3, hospitality etiquette

Chain store staff should not only have neat appearance, standardized behavior, but also have good hospitality etiquette.

Appearance and behavior standards give customers a sense of appearance, while good hospitality etiquette gives customers a more profound service experience, which has a more important impact on customer satisfaction.