Three Seconds To Display The Best Experience For Customers.
How to let customers find interest products in three seconds? What kind of method is the most effective? We often see this phenomenon in shops: when customers enter the store, the shopping guide immediately greets and chatter with recommendations and services, resulting in a sense of nervousness, which accelerates the speed of customers walking out of the store and backfires.
We know that people's vision is easy to perceive information with strong stimulation, and people's vision will move there to become a conscious idea.
This means that attracting customers in just three seconds is better than using silent services, which is the truth.
We should use the best way to display the main products, and this way is best for customers to identify, and is the most visible form of display.
There are four kinds of display patterns in clothing merchandising: human model, positive hanging, side hanging and stacking. In these four display forms, the most recognizable and easiest way to display is the display of human models. Therefore, in the clothing industry, we display the display of people in the shop, which is called store focus display. It is also a form of PP display, the main form of which is the display and combination of model groups in the shop.
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Collocation display
The main role is to increase the number of PP displays, better display PP products and improve the trial wear rate.
What is the focus display? That is, it can attract customers' attention, improve the customers' interest rate and try out rate, extend the customer's passenger line, and guide customers to visit the whole store to improve the proportion of impulse buying.
The significance of the focus is that it is the most attractive in the store.
customer
Attention should be paid to the allocation of suitable products and the best display techniques to maximize the customer's try rate and increase the purchase rate to promote sales.
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The entrepreneurs who carry on the fashion dress shop dream are mostly young women. They are emotional entrepreneurs. They are often attracted by some successful cases, and their mood is encouraged. They are optimistic about the fashion clothing store.
However, the success of store operation is that technology and expertise are the basic conditions for survival, because the success rate of shops can never reach 100%.
Before opening a shop, we must fully investigate the population distribution of the shops, the nature of the enterprises gathered nearby, the consumption ability and consumption habits of the region, whether there are similar shops, etc.
Because the more in-depth understanding of the target customer layer, the location of the store can be more able to vote for their needs and preferences.
In addition to the above two points, the factors that affect fashion dress franchisees vary widely.
Market analysis, business circle investigation, location selection, store location, purchase channel, decoration style, store operation, promotion and marketing, inventory management, personnel arrangement, fund operation, etc.
Many elements are indispensable.
Every success or failure of the shop owner decides the nature and development prospects of the fashion store.
It is a good and thoughtful beginning to take part in a short course training before opening a fashion clothing store and make a maximum self promotion in a short time.
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