The Principles And Forms Of Clothing Display

1. eye-catching.

In order to attract consumers and facilitate consumers to visit and purchase, retail stores should flexibly choose the display area, exhibition space, display position and stacking method according to the characteristics of clothing, so that customers can see clearly at a glance.

2. sense of abundance.

Clothing is a product of choice. Consumers want more choice when they purchase, so as to compare their quality, style, color and price seriously.

In Chen Li's clothing is neat and orderly, the goods are complete and abundant, which makes the consumers feel great choice, and there is a sense of prosperity in the shop.

3. rationalization.

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Psychological requirements and shopping habits for the same species or the same series of clothing should be displayed in the same location.

The height of display should be appropriate, which is easy for consumers to watch and improve the visibility and positive visual effect of clothing.

4., artistic beauty.

Clothing

Under the premise of keeping the independent aesthetic feeling of garments, the clothing should be skillfully arranged and mutually reflected through artistic modeling, so as to achieve the artistic effect of the whole beauty.

The method of display should be novel and unique, with ingenious conception, which has an irresistible attraction for consumers.

Pay attention to certain aesthetic principles, beautiful, generous, symmetry, coordination, can also properly use some accessories, and make full use of artistic techniques to show the beauty of clothing.

5. illustrative.

All kinds of explanatory materials, such as price, item number, fabric, brand, place of origin, etc., should be comprehensive and authentic, so that consumers can have a comprehensive understanding of the products.

Two, the form of clothing display.

1. classified display.

That is, according to the clothing varieties, colors, specifications, grades and so on separately.

As for men's clothing, there are four kinds of body classification codes in China. They can be displayed separately according to A, B, C and Y. Each type of clothing can be arranged from small to large according to bust, waist circumference or height.

2. background display.

Clothing is displayed on a certain theme to create a specific atmosphere or mood in the sales department.

For example, in conjunction with a particular festival or event, it is appropriate to focus on the clothing that is ready for sale, or to display clothing in a particular environment according to the purpose of the commodity.

For example, when children's Day is celebrated on June 1, children's clothing will be displayed in a concentrated way.

Stores can often change their display products to reflect seasonal or special events, and sometimes even change the store costumes to match different scenes, so that each special theme can attract consumers, thus making shopping more enjoyable.

3. close-up display.

That is to say, through various forms, contrast and other techniques are used to highlight and publicize a garment.

Clothing companies in the introduction of new clothes in the season, often use the form of special display, such as the use of special light source radiation or put in a clear position, highlight the key clothing.

4. overall presentation.

At present, some clothing brands are keen on this display method, that is, they do not strictly display products in groups or classifications, such as T-shirts, jackets, shirts, Western-style clothes, etc., but rather show the overall effect of clothing integrity.

Therefore, models may be fitted with suitable T-shirts, jackets or shirts and Western-style clothes, and can also be arranged through different booths.

Consumers like to imagine the overall dress effect, often forming joint sales.